HomeWhat Does the Metaverse Mean for Marketing & Advertising?

What Does the Metaverse Mean for Marketing & Advertising?

The Metaverse can change the marketing landscape forever.

Mark
Updated: January 16, 2023

Like the Internet before, the Metaverse has immense potential for disrupting industries. Disrupting doesn’t necessarily mean acting to a sector’s detriment. Rather, “disruption” means shaking up the way things are done by businesses until a major change takes place.

One of the niches that the Metaverse can affect significantly is advertising & marketing. The Internet has literally transformed how companies are putting themselves in front of their target audience over the past twenty years. Similarly, the virtual space will give marketers an enhanced ability to catch their sector’s attention and bring brand awareness in the near future.

The Metaverse Will Blow Away Platform Restrictions

As early as RIGHT now, we’re seeing how the Metaverse will be more decentralized than both traditional and social media marketing. Both techniques are platform-based, while Metaverse-based advertising is not. Thus, marketers will not be constrained by the regulated aspect of both traditional ads and social media marketing disciplines.

One of the advantages of decentralization is more flexibility and creative freedom. Platforms like Facebook, Twitter and Instagram, among others, impose restrictions on how marketing is done under their jurisdiction. In this case, advertising becomes very inflexible, although social media marketing does allow for more personalization than traditional methods like TV, radio and newspaper.

Although it has not yet done anything more than launch its latest flagship, Samsung’s 837x offers netizens an experience that it couldn’t bring to the table using current-generation technology. Through virtual real estate, Samsung lets people around the world explore a digital version of its New York headquarters right from the comfort of their own homes.

No Marketing Scheme Will Be Too Similar to Each Other

As mentioned in the previous section, there are more opportunities for personalizing customer interaction and advertising in the Metaverse. Thus, brands can now express themselves better through ads that are truer to their brand message. The decentralization can bring about immensely unique outputs from advertisers, the likes of which we may not have seen before.

Take Walmart, for example. The retail giant has an ongoing partnership with the highly successful virtual world Roblox to create two distinct Metaverse experiences for their younger market. Gen-Z gamers can collect non-fungible tokens from Walmart in exchange for in-world currency or hang out on Walmart’s Roblox-based digital world to learn more about the company.

Gucci takes an even more direct approach to using the Metaverse for marketing and brand awareness. One of its gigs in Roblox last year sold a virtual version of its Dionysus bag for a price that exceeds its real-world counterpart. Although it sold only an in-game item, Roblox created a significant buzz around the actual product that could turn into sales.

The Metaverse Makes Marketing Even More Intimate

Imagine a world where both you and your customers conduct business remotely. It’s currently possible with e-commerce, but the personal aspect is very limited. In most cases, your customers can initiate a chat with one of your representatives. However, this approach does not give your buyers a face they can relate to, and vice versa.

The Metaverse makes that last part possible. Your business can invest in real estate and transform it into a digital shop connected to your backend. Your customers can drop by your virtual store through their avatars, interact with your Metaverse representative and do some shopping.

This way, you can provide personalized customer service in real-time, like you could with a brick-and-mortar store. This time, however, you’re interacting in the Metaverse.

Another advantage is giving your customers a three-dimensional preview of the product they want to buy. This enhances client satisfaction and sales. An early example is IKEA’s Kreativ Scanner, an augmented reality-based app that lets potential buyers experiment with furniture choices against actual living rooms and bedrooms.

Conclusion

It’s an exciting time for marketers. With the Metaverse starting to take shape, they can experiment with brand-new approaches to advertising. Given the creative freedom that the Metaverse offers, some of these takes will be stuff the world has not seen before!

Whether you’re a marketer or somebody looking to learn more about the Metaverse, feel free to hang around. There will be more informative and engaging content on the topic coming out in the near future.

Popular Articles

Trending