Starbuck Odyssey
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Starbucks Odyssey

Explore all of Starbucks Odyssey’s work in the Metaverse! Campaigns, activations & news about the company’s work in Web 3.0, AR, VR, AI & mor

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Starbucks Odyssey is an expansion of the Starbucks Rewards program that leverages Web3 technology to offer members new benefits and experiences. The experience centers around interactive activities called ‘Journeys,’ which members can participate in to earn collectible ‘Journey Stamps’ (NFTs) and Odyssey Points.
By completing these Journeys, members earn access to exclusive benefits and immersive coffee experiences that they cannot get anywhere else. These experiences could include behind-the-scenes tours of Starbucks roasting facilities, special tastings of rare and exotic coffees, or personalized consultations with Starbucks coffee experts.
The use of NFTs in the Odyssey experience adds an element of gamification and collectibility, making it more engaging and rewarding for members. NFTs are unique and verifiable digital assets that can be bought, sold, and traded on blockchain marketplaces. By earning Journey Stamps as NFTs, members can show off their achievements and collectibles within the Starbucks community.

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Starbuck Odyssey

Starbucks’ Odyssey in the Metaverse: A Revolutionary Web3 Experience

Starbucks Odyssey campaign in Metaverse is a revolutionary

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Starbuck Odyssey

Starbucks’ Odyssey in the Metaverse: A Revolutionary Web3 Experience

Starbucks Odyssey campaign in Metaverse is a revolutionary

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