HomeZARA’s Lime Glam Metacollection on Zepeto

ZARA’s Lime Glam Metacollection on Zepeto

Zara and Ader Erro’s collaboration brings fresh perspective in the Metaverse users to wear the brands collection both digital and real world.

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Updated: February 4, 2023

Zara is no stranger to innovative fashion ventures, and their latest move into the Metaverse is no exception.

The Spanish fast-fashion retailer has collaborated with South Korean fashion collective Ader Error and launched their first Metacollection, Lime Glam, in the Zepeto metaverse platform.

The Campaign— Be the Generation AZ with Lime Glam Metacollection

The campaign is a collaboration between Zara, a Spanish fashion brand and South Korean fashion collective Ader Error.

The partnership has launched “Metacollection”, called Lime Glam, in the Zepeto Metaverse platform. It’s a digital app that allows users to create their avatars and interact with others.

Lime Glam is a limited-edition capsule collection that includes garments, accessories, and beauty products, all inspired by psychedelia.

The collection features a cut-out denim jumpsuit, tie-dyed rainbow jeans, a lime green ruched dress, and a range of beauty products such as lilac nail polish and a six-pan eyeshadow palette. 

The collection is available both in real life and in the Zepeto metaverse. Zara has created three digital items – a wall, floor, and photo booth – to enhance the virtual experience.

The campaign aimed to bring the latest fashion trends to life in the Metaverse. Zara and Ader Error wanted to offer a new way for consumers to express themselves and interact with the latest fashion in a virtual world.

The Metaverse has become an increasingly appealing prospect as more and more brands create unique experiences for the digital realm, and Zara wanted to tap into this growing market.

This campaign is different from previous campaigns by Zara and Ader Error as it focused explicitly on the Metaverse.

The collection is designed to be worn in real life and the virtual world, making it a unique product in the fashion industry.

How Did the Campaign Perform?

It is still early for the campaign, but the response has been positive. The collection has received attention from both the fashion industry and consumers and has helped position Zara as one of the leading brands in the Metaverse. 

The Metaverse is becoming a popular space for fashion and beauty brands, and Zara’s move into this market is a step towards establishing its brand in this growing space.

Additionally, the collaboration with Ader Error brings a fresh perspective to the campaign and helps to position Zara as a forward-thinking brand in the digital space.

What could Zara Learn from Other Brand Campaigns in the Metaverse?

Zara’s foray into the metaverse with Ader Error’s Be the Generation AZ campaign is a bold move into a growing market.

The launch of the limited-edition Lime Glam collection offers consumers a new way to express themselves and interact with the latest fashion trends.

As a fashion brand, Zara could learn more from other brands in the same line and marketing campaigns in the Metaverse. Such as Ralph Lauren, Tommy Hilfiger, and Nike created Nikeland to keep users coming back to provide users with engaging content.

Users can keep up with the latest brand designs and products while interacting and customizing their avatars.

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