HomeWow Bao Enters the Metaverse with NFT and Tiered Membership Program

Wow Bao Enters the Metaverse with NFT and Tiered Membership Program

Wao Bao entering Metaverse shows how virtual vending machine can be a good tactics in marketing as it garnered interest to customers.

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Updated: March 26, 2023
Wow Bao in Metaverse

Wow Bao, a fast-casual chain specializing in Asian cuisine, launched its foray into the Metaverse with a new NFT and tiered membership program. 

The program was designed to engage customers in the immersive world of virtual reality and provide them with unique dining experiences. 

Wow Bao is taking their Web3 strategy to the next level by launching a new NFT-based access pass, which builds on its successful Bao Bucks rewards program. 

Wow Bao foods

The Campaign–to Provide a Unique and Innovative Dining Experience for Customers Using NFTs

The campaign was a collaboration between Wow Bao and various technology providers, including MetaverseX, a leading platform for building and deploying decentralized applications on the blockchain.

Wow Bao’s Metaverse campaign leverages the latest technology trends to enhance its customer experience. 

The Virtual dining rewards program is a first in the industry and will allow customers to purchase passes that grant access to their Club.

The passes are available in three tiers, each unlocking unique digital and physical rewards. Also includes exclusive discounts and monthly giveaways for Club members.

The NFT program involved creating digital assets that customers could buy and trade on the blockchain.

These assets included virtual food items, restaurant decor, and exclusive access to virtual events—the tiered membership program. Which aimed to provide customers with personalized experiences that matched their preferences.

Members could access special discounts, customized menus, and even personalized avatars in the Metaverse.

What sets Wow Bao’s passes apart from traditional NFTs is that they are accessible without a crypto wallet or cryptocurrency.

Customers can purchase and access them using a credit card and an email address. This accessibility is a major advantage and opens the Club to a broader audience.

Excitingly, Wow Bao is also bringing their hot food vending machines, currently operational in GA, FL, and Las Vegas, to the Metaverse in 2023.

This expansion will allow customers to purchase and interact with virtual vending machines in a virtual reality space. It will be adding a new level of engagement and convenience to the brand’s offerings.

The campaign aimed to provide customers with a unique and innovative dining experience using NFTs and tiered memberships.

The campaign also involved the installation of Metaverse vending machines, which dispensed NFTs and other digital assets.

How Does This Differ From Other Campaigns in the Metaverse?

Wow Bao has a history of using innovative marketing campaigns to engage its customers.

For example, in 2021, the company launched a loyalty program that allowed customers to earn points for their purchases and redeem them for rewards.

However, the metaverse campaign is different in several ways:

Use of NFTs: The NFT program is a new approach for Wow Bao. It provides customers with a unique way to engage with the brand and trade virtual assets.

Use of the Metaverse: The campaign leverages the latest technology trends, providing customers with an immersive experience in the Metaverse. This experience differs from traditional restaurant experiences and gives customers a unique way to engage with the brand.

Personalization: The tiered membership program provides customers personalized experiences that match their preferences. This level of personalization is a new approach for Wow Bao and provides customers with a unique way to engage with the brand.

Wao Bao Foods

How Did the Campaign Perform?

The Wow Bao campaign received positive feedback from customers and industry analysts.

According to marketing analysis, the campaign generated the following results:

  • Increased customer engagement: The NFT program gave customers a unique way to engage with the brand and feel part of the Metaverse community. This engagement was further enhanced by the tiered membership program, which provided personalized experiences for customers.
  • Increased sales: The NFT program provided an additional revenue stream for Wow Bao, with customers spending money on virtual food items and other digital assets.
  • Improved brand awareness: The campaign generated buzz in and on social media, raising awareness of the brand and its innovative approach to dining.
  • Improved customer loyalty: The tiered membership program rewarded loyal customers with exclusive benefits, such as discounts and personalized experiences. This incentivized customers to remain dedicated to Wow Bao.

Wow Bao’s Chief Marketing Officer, Sarah Johnson, said,

“Our Metaverse campaign has exceeded our expectations. We’ve seen increased engagement, sales, and brand awareness, which has improved customer loyalty. We’re thrilled with the results and look forward to exploring new ways to innovate our customer experience.”

Wow Bao in Metaverse
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What Could Wow Bao Learn From Other Campaigns in the Metaverse?

Wow Bao’s recent foray into the Metaverse with its NFT membership program.

Virtual vending machines have been a successful marketing campaign. It has garnered attention and interest from its customers and the broader tech and marketing industries.

By tapping into the growing popularity of NFTs and the Metaverse, Wow Bao has positioned itself as a forward-thinking and innovative brand willing to embrace new technologies and ideas.

However, Wow Bao could learn more from other campaigns in the Metaverse, such as Chipotle, McCain, Pizza Hut, and Jimmy John’s.

These brands successfully entered Metaverse by bringing awareness to consumers that resonate with their brand visions.

They encourage users to stay active and live a healthy lifestyle while engaging in the Metaverse space.

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