HomeWalker Labs Unveils Walker World: A New Metaverse Game That Will Change the Gaming Industry

Walker Labs Unveils Walker World: A New Metaverse Game That Will Change the Gaming Industry

The Walker Labs campaign shows how gaming brands can level up their game in the Metaverse that is not possible in real world.

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Updated: April 4, 2023

The world of gaming is growing at an exponential rate, and Metaverse gaming is leading the revolution.

Walker Labs, a leading Metaverse game development company, has unveiled its latest creation, Walker World, a multiplayer Metaverse game built in Unreal Engine 5.

This Web3 game developer characterizes their new title as a combination of open-world, multiplayer, third-person, science-fiction, zombie shooter, and adventure genres – making for a somewhat eclectic mix.

The Campaign– To Create a Game Where Players Could Live, Work, and Play Immersively

Walker Labs aimed to build a Metaverse game that was more interactive and engaging than any other game in the market. Walker Labs has revealed its upcoming game, Walker World.

It is a multiplayer Metaverse developed using the advanced Unreal Engine 5 – a powerful, open-source tool for real-time 3D content creation that enables immersive and photorealistic experiences.

The company wanted to create a game where players could live, work, and play.

Designers created the game to have cross-platform interoperability, which makes it adaptable to the Metaverse. Also, allowing players to bring their 3D characters, known as Walkers, into other game environments.

Players can create, own, and upgrade the Walker characters, who can buy and sell in-game items like weapons and territories.

Walker World is a third-person, open-world sci-fi shooter-adventure game. It can be seen in the trailer, where players can be seen running and shooting zombies in a utopian world connected by walkways between worlds.

To achieve this, Walker Labs invested heavily in research and development. It is to ensure they used the latest technologies to create a world-class gaming experience.

The company worked tirelessly to create an open-world game. It allows players to create and customize their virtual worlds, characters, and experiences.

According to Daniel Branteström, co-founder of Walker Labs, their objective is to create a market-defining, AAA-quality game, and immersive experience with Walker World.

He expresses tremendous excitement in revealing the first glimpses of the game, highlighting the story, Walker characters, and the world they have created.

Branteström sees the Metaverse as the next step in interoperable gaming, and he believes that Walker World fully capitalizes on the possibilities it offers.

Walker World hero

How Does This Differ From Other Campaigns in the Metaverse?

Walker World differs significantly from other campaigns that the company has done.

Creating innovative and engaging games has always been a commitment of Walker Labs. They take it to a new level.

The company has focused its previous campaigns on creating games that are fun to play. But Walker World goes beyond that.

The game provides an experience that allows players to fully immerse themselves in a virtual space where they can live, work and play.

Walker Labs built Walker World using Unreal Engine 5, the latest game engine in the market.

Unreal Engine 5 allows Walker Labs to create more realistic and detailed graphics. Which makes the game more immersive than other games in the market.

The game also allows for more player customization, allowing players to create their unique characters, worlds, and experiences.

Check out the Walker World teaser

How Did the Campaign Perform?

Gamers worldwide have well-received Walker World.

Using the marketing analysis, here is a concise bullet-point analysis of the campaign’s performance:

  • Walker World has received positive feedback from gamers worldwide
  • The game has already garnered a significant following
  • Various online gaming forums have featured the game.
  • Players praise the game’s ability to provide an engaging and interactive experience

According to John Walker, the CEO of Walker Labs,

“We are thrilled with the response that Walker World has received from the gaming community. Our team has worked tirelessly to create a game that is fun to play. Also, provides an immersive and interactive experience for gamers.”

Walker World

What Could Walker Labs Learn From Other Campaigns in the Metaverse?

Walker World is an exciting new Metaverse game-changing gaming industry.

Gamers worldwide have well-received the game, and it has garnered a significant following.

Walker Labs is committed to innovation and creating unique gaming experiences with Walker World.

With its cutting-edge technology, immersive gameplay, and unique storyline, Walker World will surely be a game-changer in Metaverse gaming.

However, Walker Labs could learn more from other brand campaigns in the Metaverse, such as Ralph Lauren, Vans, Tommy Hilfiger, Nike, Louis Vuitton, and Listerine.

These brands created game versions that resonate with them and immerse users while sharing brand awareness.

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