HomeVRJAM and Polygon Partner to Build a VR-Based Arena in the Metaverse

VRJAM and Polygon Partner to Build a VR-Based Arena in the Metaverse

The VRJAM and Polygon partnership shows how live events can be more effective and engaging in the Metaverse.

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Updated: April 4, 2023

The world is rapidly moving towards the Metaverse, and companies are starting to take notice.

VRJAM, a Metaverse platform, recently partnered with Polygon, a blockchain-based network, to build a VR-based arena called “Planet Polygon.”

The campaign aimed to provide a revolutionary new space for live shows and events. 

The Campaign–to Create a Vr-Based Arena Called “Planet Polygon” Targeting Gamers, Music Fans, and Event-Goers Interested in Virtual Reality

VRJAM partnered with Polygon to create a new space for live shows and events in the Metaverse.

The partnership aimed to develop a VR-based arena called “Planet Polygon” that would be accessible to users worldwide. The arena offers a unique experience for live events which is not replicable in the physical world.

VRJAM’s CEO, Jonathan Tustain, expressed his excitement for the partnership and said they want to “build a better way for people to experience live events.”

VRJAM is an innovative real-time platform that enables virtual events and immersive content creation.

By leveraging advanced Web3 and immersive technologies, VRJAM provides users with state-of-the-art solutions for live performances in the multiverse.

The platform empowers creators, platform owners, and brands to develop and deliver interactive, immersive experiences that captivate audiences and leave them craving more.

VRJAM is PC-based and is Meta Quest 2 compatible, offering fully immersive VR experiences that simulate live events.

The platform boasts several key features, including:

  • A persistent virtual world that is always available, with a range of live events on offer.
  • A platform for the creation and rendering of innovative digital products and NFTs.
  • A space for direct engagement with fans and the development of customized ‘fan experience’ events.
  • Support for VRJAM’s native cryptocurrency, ‘VRJAM Coin.’
  • A digital solution that allows live event venues like Planet Polygon to exist in the multiverse.
  • A platform for distributing and monetizing avatars, NFTs, and recorded content from leading global brands and premium content creators, including gamers and e-sports players.

VRJAM and Polygon utilized various marketing tactics to promote their partnership and build awareness around Planet Polygon.

The companies used social media, press releases, and news articles to reach a broader audience. T

he campaign targeted gamers, music fans, and event-goers interested in virtual reality.

How Does This Differ From Other Campaigns in the Metaverse?

VRJAM’s partnership with Polygon was a significant departure from their previous campaigns.

VRJAM’s platform was designed to provide a revolutionary new space for live events in the Metaverse, and their partnership with Polygon aimed to bring that vision to life.

This campaign marked VRJAM’s official launch and was a significant milestone for the company.

In the past, VRJAM had focused on building its Metaverse platform and developing partnerships with various artists and musicians.

However, Polygon’s collaboration with them enables them to take their platform to the next level and create a new space for live events, unlike the past campaigns.

VRJAM x Ploygon

How Did the Campaign Perform?

The VRJAM and Polygon campaign was successful; many people attended events on Planet Polygon.

Here is a concise marketing analysis of the campaign:

  • The campaign generated a significant amount of buzz on social media, with thousands of shares and comments across various platforms.
  • The gaming and music communities warmly received VRJAM and Polygon’s partnership, expressing their excitement for the project.
  • The companies utilized various marketing tactics to reach a broader audience, including press releases, news articles, and social media.
  • The campaign resulted in many people attending events on Planet Polygon.
  • VRJAM and Polygon create a unique experience for live events that cannot be replicable in the physical world through their partnership.

The campaign’s success is highlighted by VRJAM’s CEO, who stated,

“We’re excited to have partnered with Polygon to create Planet Polygon, and it’s amazing to see how much people have enjoyed the virtual events we’ve had put on. The response has been positive, and we’re excited to look forward to where we can take this partnership in the future.”

What Could Vrjam Learn From Other Campaigns in the Metaverse?

The VRJAM and Polygon partnership was a huge success, generating a lot of buzzes and attracting many attendees to events on Planet Polygon.

The campaign significantly departed from VRJAM’s previous campaigns and marked their official launch.

The success of the partnership highlights how live events and entertainment can utilize the potential of the Metaverse.

However, VRJAM could learn more from other brands, such as the Forbes campaign in the Metaverse. Forbes’s goal was to develop a monetizable virtual world.

The company joined forces with Sandbox to construct a virtual environment that closely resembles the physical world

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