HomeTomato Galaxy, First Multi-Brand Interactive VR World, Launched on Meta Horizon Worlds

Tomato Galaxy, First Multi-Brand Interactive VR World, Launched on Meta Horizon Worlds

The Tomato Galaxy campaign was a revolutionary marketing campaign that demonstrated the potential of virtual reality as a marketing tool.

Vie
Updated: May 9, 2023
Tomato Galxy

Tomato Galaxy launched the first-ever Multi-Brand Interactive VR World on Meta Horizon Worlds, a breakthrough in the marketing world.  

Leveraging its extensive industry experience, BlueFocus aims to continually enhance its Metaverse marketing strategy by engaging with brands and content creators and facilitating user immersion into the Metaverse.

The Campaign–to Create an Interactive and Immersive Experience for Users

Tomato Galaxy is a multi-brand interactive VR world that allows users to explore and engage with different products and brands.

The campaign was a collaboration between BlueFocus, a global marketing and communications company, and Meta Horizon Worlds, a social VR platform that hosts thousands of worlds for users to explore. 

Meta Horizon Worlds is a captivating social VR platform that allows users to delve into more than 10,000 distinct worlds on Meta Quest 2.

Among these worlds is Tomato Galaxy, an interactive, tomato-themed world with ten popular brands, including ECOVACS, Hisense, Lilysilk, Xtep, IQOO, Ugreen, Wave, Smileader, Moody, and OSOTEK.

Tomato Galaxy comprises four interlinked worlds: Spaceship Tour, Day Hemisphere, Night Hemisphere, and Tomato Eye.

Players must collect Tomato Energy by playing mini-games to traverse between these worlds.

Tomato Energy is a crucial resource that unlocks the magical portals that connect the Tomato Galaxy’sGalaxy’s worlds.

Tomato Galaxy is not just your typical virtual playground.

Beyond the engaging gameplay, it offers a unique opportunity for brand immersion. 

The campaign aimed to create an interactive and immersive experience for users to engage with different brands and products in a virtual environment.

It also aimed to increase brand awareness, generate leads and increase customer engagement.

Tomato Galaxy

How Does This Differ From Other Campaigns in the Metaverse?

The Tomato Galaxy campaign launch differs significantly from other campaigns that BlueFocus has done in the past.

The company has previously focused on traditional marketing channels. Such as print and television advertising, and has not explored virtual reality as a marketing tool.

The Tomato Galaxy campaign was a breakthrough in this regard. It demonstrated the potential of virtual reality as a marketing tool and opened up new possibilities for the company.

Additionally, the Campaign was a collaborative effort between BlueFocus and Meta Horizon Worlds. It was a departure from the company’scompany’s traditional approach of working independently.

According to Joy Guo, the Project Manager of Tomato Galaxy, while many brands have already created their worlds in Meta Horizon Worlds, they have yet to combine multiple brands from different categories in one world before.

How did the Campaign Perform?

The campaign received significant attention from the media, with numerous articles covering the launch of Tomato Galaxy. 

Using marketing analysis, we can analyze the success of the campaign. Here are some key takeaways:

  • The campaign generated a significant increase in website traffic. It indicates that the campaign was successful in generating interest and driving traffic to the website.
  • The campaign increased social media engagement. It means that users actively engaged with the brand and shared their experiences on social media.
  • The campaign generated a significant amount of buzz on social media. Many users share their experiences of Tomato Galaxy with their friends and followers.
  • The campaign increased sales, indicating that the campaign was successful in generating leads and driving sales.

What Could Tomato Galaxy Learn From Other Campaigns in the Metaverse?

The Tomato Galaxy campaign was a revolutionary marketing campaign that demonstrated the potential of virtual reality as a marketing tool.

The campaign generated significant buzz and increased website traffic, social media engagement, and sales.

The campaign’s success resulted from the collaborative effort between BlueFocus and Meta Horizon Worlds, and it opened up new possibilities for the company in the world of marketing. 

However, Tomato Galaxy could learn more from other brand campaigns in the Metaverse, such as VRJAM.

It’s an innovative real-time platform enabling virtual events and content creation.

The brand partnered with Polygon to create ” Planet Polygon,” which offers a unique experience for live events that cannot be replicated in the real world.

Popular Articles

Trending