HomeThe Voice Goes Metaverse: New Era of Virtual Music Experiences

The Voice Goes Metaverse: New Era of Virtual Music Experiences

The Voice joining Metaverse shows how real life singing competition can be brought digitally.

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Updated: February 19, 2023

The world’s number one talent show, The Voice, is taking the Metaverse by storm.

ITV Studios has granted exclusive rights to the Virtual Brand Group (VBG), an award-winning Metaverse pioneer, to develop, build and operate The Voice in the virtual world for the first time.

The Campaign–A New Era of Virtual Music Experiences

The campaign was a joint effort between ITV Studios, and Virtual Brand Group (VBG) to bring The Voice, an iconic talent show, into the Metaverse.

ITV Studios, the global production and distribution company, owns the rights to The Voice, while VBG is an award-winning Metaverse pioneer known for building immersive experiences and communities.

This partnership will bring the show to fans all around the world, anywhere and anytime, through the Metaverse.

The virtual world will allow fans globally to unlock new voice experiences through games, competitions, fan rewards, digital items, and more.

The main aim of the campaign was to offer fans of The Voice a new and immersive experience.

The ultimate goal is to create a new form of truly Metaverse global competition that goes beyond the real-life version and increases global viewership of The Voice.

This collaboration between ITV Studios and VBG is unique. As it represents the first time that The Voice will be brought to the Metaverse.

It also marks a new era of virtual music experiences and differs from previous campaigns by other brands. As it takes advantage of the latest technology to create a new and innovative fan experience.

Also, the campaign is the first to offer a Metaverse global competition. Which goes beyond the limits of real-life and traditional TV viewing.

How Did the Campaign Perform?

The results of the campaign are yet to be seen, but the early signs are promising. However, with the combined expertise of ITV Studios and VBG, the results are expected to be significant and groundbreaking. 

The Voice Metaverse experience will create a new, connected musical fan journey that only Web3 can deliver. While fans will be rewarded no matter how they engage with the show.

The Voice also launched an experience at Decentraland Metaverse Music Festival. Allowing fans to participate in a Voice-themed game and collect Voice collectables.

The festival helps attract a large number of attendees and brings success to the campaign.

What could The Voice Learn from Other Brand Campaigns in the Metaverse?

The Voice is taking a huge leap forward by joining the Metaverse. A virtual world that offers limitless opportunities for engagement and entertainment.

The virtual drop games to participating in the Voice-themed game at the Decentraland Metaverse Music Festival. It promises to provide an immersive, interactive, and rewarding experience for The Voice fans globally. 

The Voice’s journey into the Metaverse represents a major step forward for the entertainment industry. Also, for the millions of fans who want to be part of a world where they can be whoever they want to be and showcase their talents.

However, if The Voice wants to keep fans from coming back they can learn more from Nike, Vans and Adidas campaigns in the Metaverse.

These brands have created spaces for talented athletes to connect and hone their talents. By providing them with engaging content and keeping them entertained at the same time.

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