HomeTakis® Snacks Takes the Metaverse by Storm with the Launch of Takis® Tower

Takis® Snacks Takes the Metaverse by Storm with the Launch of Takis® Tower

The virtual Takis® store and vending machines in Metaverse proved to be a popular way for players to engage with the brand.

Mentioned in this article

Updated: April 10, 2023
Takis Snacks

The rise of emerging technologies has given birth to a new era of digital marketing that primarily revolves around the online world.

Takis® Snacks, a subsidiary of Barcel USA, launched a groundbreaking marketing campaign that has taken the world by storm.

The campaign involves the launch of Takis® Tower in the Metaverse. It’s a virtual world that allows people to interact with each other in a three-dimensional space.

Takis® Snacks are capitalizing on these trends by exploring interactive ways to engage with its fans.

By boldly establishing its presence in the Metaverse, the brand’s iconic Takis Fuego® rolled tortilla chip will be the centrepiece of the virtual tower, where users can fully immerse themselves in the Takis® online universe.

The Campaign–to Increase Brand Awareness of Takis® Snacks and Provide an Exciting Way for Consumers to Engage With the Brand

The Takis® Tower campaign was designed to promote Takis® Snacks in the virtual world of the Metaverse.

Takis® Snacks partnered with Decentraland, a virtual reality platform, to create Takis® Tower, a virtual skyscraper that serves as a hub for Takis® Snacks’ virtual world presence.

The tower features a virtual Takis® shop where players can buy virtual Takis® snacks. Also, virtual Takis® vending machines are located throughout the virtual world.

The Takis® Tower offers an immersive experience where avatars can navigate through the building on various platforms, walkways, and obstacles on each level. All are in pursuit of an exclusive limited-edition Takis® t-shirt that they can wear.

The design of the tower integrates various elements of the Takis® bran. Such as product images serving as platforms for avatars to progress to the next floor.

The campaign’s purpose is to achieve several goals. Firstly, it aimed to increase brand awareness of Takis® Snacks among a younger demographic.

Secondly, it aimed to increase sales of Takis® Snacks by providing a new and exciting way for consumers to engage with the brand.

Finally, it aimed to establish Takis® Snacks as a leader in the snack food industry as one of the snack food brands to launch a virtual world marketing campaign.

How Does This Differ From Other Campaigns in the Metaverse?

The launch of Takis® Tower differs significantly from other campaigns that Takis® Snacks has done in the past.

In the past, Takis® Snacks has primarily focused on traditional advertising channels such as television and print advertising.

While these channels have been successful in promoting the brand, they have not been as effective at reaching younger demographics.

The Takis® Tower campaign represents a departure from traditional advertising channels. It’s moving towards more innovative and engaging marketing strategies.

By embracing new and emerging marketing channels, Takis® Snacks has been able to reach a wider audience and establish itself as a leader in the snack food industry.

Takis T-Shirt Wearable

How Did the Campaign Perform?

The Takis® Tower campaign was a resounding success. The campaign generated significant buzz on social media, with thousands of users sharing their experiences of exploring the virtual world of Takis® Tower.

It was also covered by several major news outlets, further increasing the campaign’s exposure.

The campaign achieved its goal of increasing brand awareness among a younger demographic.

The virtual world of the Metaverse is particularly popular among younger people, and the campaign helped Takis® Snacks to establish a presence in this space.

The campaign also achieved its goal of increasing sales of Takis® Snacks.

The campaign was praised by marketing experts for its innovative approach. According to marketing analysis, the campaign was successful because it:

  • Utilized a new and emerging marketing channel.
  • Leveraged the popularity of virtual reality among younger people.
  • Created a unique and memorable brand experience.
  • Generated significant buzz on social media.
  • Successfully translated online engagement into offline sales.

What Could Takis® Snack Learn From Other Campaigns in the Metaverse?

The Takis® Tower campaign was a groundbreaking marketing campaign that successfully increased brand awareness and sales of Takis® Snacks.

By leveraging the popularity of virtual reality among younger people, Takis® Snacks was able to create a unique and memorable brand experience that set it apart from its competitors.

However, Takis® Snacks could learn more from other brand campaigns in the Metaverse such as Cheetos and Pringles.

These snack brands successfully entered the Metaverse by giving users an immersive experience and have the same goal which is to reach younger demographics.

While users enjoy they will also build a deep connection with the brand.

Popular Articles