HomeLG Electronics Takes on the Metaverse: A New Era of Virtual Reality on the Horizon

LG Electronics Takes on the Metaverse: A New Era of Virtual Reality on the Horizon

LG Electronics campaign let customers experience and explore Metaverse through their Smart TV.

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Updated: February 19, 2023

The world of technology is moving fast, and LG Electronics is at the forefront of the latest revolution – the Metaverse. South Korean tech giant, LG Electronics, is stepping up its game in the Metaverse arena. 

At the Consumer Electronics Show (CES) in Las Vegas, the company partnered with Metaverse operator Oorbit.

It will allow owners of LG smart TVs to access interoperable virtual worlds. Also, attend virtual concerts via the music and games platform ELYNXIR. 

The smart TV users will be able to access decentralized applications and participate in the Web3 economy through Oorbit’s platform.

The move is part of LG’s plan to enhance its Metaverse activities. At the same time provide users with a seamless virtual reality experience.

The Campaign – To Allow LG Customers Access to Virtual World

LG Electronics collaborated with Oorbit, a Metaverse operator, and Blade Wallet, a provider of cryptocurrency services.

The firm also collaborated with Source Digital and Sansar to bring the first-ever Metaverse experience to smart TVs running on the webOS platform.

This partnership enables LG to offer customers a new way to experience the Metaverse in the comfort of their homes. It is also expected to bring Web3 technologies to the mainstream.

LG’s involvement in the Metaverse is part of the company’s efforts to diversify its product line. As well as stay ahead of the curve in terms of technology and innovation.

The campaign aims to bring Web3 and Metaverse experiences to owners of LG smart TVs.

The company wants to provide users with a seamless virtual reality experience, allowing them to attend virtual concerts, play games, buy and sell NFTs, and engage with other users in a virtual world.

The Metaverse platform is designed to be interoperable, allowing users to switch between different virtual worlds easily. Also, to keep them engaged and entertained by giving them an immersive experience.

LG Electronics has previously rolled out NFT trading functions on its smart TVs. The campaign sets itself apart by offering a more comprehensive range of experiences.

Such as virtual concerts and AI-powered multiplayer games, and by partnering with multiple companies to achieve these goals.

LG Electronics also plans to increase its activities in the Metaverse. By partnering with Oorbit, it will bring Web3 to the mainstream.

The company also allows users of Blade Wallet to buy and sell non-fungible tokens (NFTs) through its Art Lab service, which the Hedera Hashgraph network will power.

LG Electronics has previously launched several campaigns to bring virtual reality experiences to users, but this latest collaboration with Oorbit takes things to the next level.

How Did the Campaign Perform?

The campaign results have yet to be known as the collaboration is still in its early stages.

However, the deal between LG Electronics and Oorbit is expected to significantly boost the Metaverse community.

Giving people access to a wide range of virtual experiences and opening up new opportunities for businesses and content creators.

The company uses the newest technology and the Metaverse platform to provide users with a seamless and immersive virtual reality experience.

The integration of NFTs and the ability to attend virtual concerts and play games is a significant departure from LG’s previous virtual reality campaigns and demonstrates the company’s commitment to innovations.

The company has previously had success with similar initiatives, such as its NFT trading functions on smart TVs for users of its crypto wallet, which is Wallypto.

What could LG Electronics Learn from Other Brand Campaigns in the Metaverse?

LG Electronics’ latest marketing campaign is a bold move into the Metaverse. The company’s partnership with Oorbit and other companies demonstrates its commitment to providing a unique and immersive experience for its customers.

With the expanding popularity of the Metaverse, it will be interesting to see how this campaign develops and how it will impact and transform the broader tech landscape.

However, as an electronic company, LG Electronics could learn more from other brands’ campaigns in the Metaverse, such as Samsung. The brand has created its virtual space to engage with its brand loyalist and new customers globally.

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