HomeSony’s Mocopi: A Wearable Motion Tracking Device to Groove the Metaverse

Sony’s Mocopi: A Wearable Motion Tracking Device to Groove the Metaverse

Sony Macopi campaign demonstrated how physical movement can be transferred to Metaverse by wearing their wearable device.

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Updated: April 4, 2023
Sony Mocopi wearable device

The gaming world has evolved significantly, with technology enabling an immersive gaming experience.

The latest trend in gaming is the emergence of the Metaverse, where users can interact and engage in a virtual world.

Sony has taken a significant step forward by launching Mocopi, a motion-tracking wearable device designed to capture the wearer’s movements and transfer them to their avatar in the Metaverse.

Despite being around for a while, Metaverse and VR applications have yet to gain widespread popularity and remain a global gaming and peripherals market niche.

Sony, however, is confident in its ability to drive this segment forward with the help of its well-known PlayStation brand and skilled software development team.

The Campaign–to Take Gaming to the Next Level, Offering Users a Unique and Immersive Experience in the Metaverse

Sony’s Mocopi campaign involved launching a wearable device that allows users to capture their movements and transfer them to their avatars in the Metaverse.

The wearable is designed to be worn on the user’s wrists, ankles, head, and hips. It captures their movements using motion-tracking technology.

These pucks animate avatars within various Metaverse apps on Sony Android phones or Apple Inc’s iPhones.
The new device is priced at ¥49,500 (US$360 or RM1,610), launched in Japan.

Mocopi adds to Sony’s virtual and augmented reality ventures as the Tokyo-based company expands beyond its traditional strength of console games with more peripherals for personal computers and mobile gaming.

Sony also has the PlayStation virtual reality (VR) headset. It’s a successor to develop an ecosystem of VR experiences along the lines envisioned by Meta Platforms Inc.

The campaign’s purpose is to take gaming to the next level, offering users a unique and immersive experience in the Metaverse. The wearable can be paired with any compatible device, including smartphones and gaming consoles.

The campaign’s primary goal was to showcase Sony as a leader in the gaming industry. While offering users a unique and immersive gaming experience.

The company aims to position Mocopi as the go-to device for users who want to engage in the Metaverse actively.

Man and woman kicking

How Does This Differ From Other Campaigns in the Metaverse?

Sony has always been a company that values innovation and excellence in technology.

The company has launched numerous campaigns that reflect these values.

However, the Mocopi campaign differs because it was a bold move into the world of the Metaverse. Which is a relatively new concept.

Sony has positioned itself as a leader in this emerging technology. By creating a device that allows users to capture their movements and transfer them to their avatars in the Metaverse.

Check out Sony (Japan) introduces the wearable device

How Did the Campaign Perform?

The launch of Mocopi was a massive success for Sony. It generated a lot of buzz on social media and earned the company a lot of positive attention.

Here’s a concise but comprehensive bullet-point analysis of the marketing campaign’s results:

  • The campaign generated good media impressions across various online platforms.
  • Some of Mocopi’s wearable devices sold out within its launch. Many customers praise its ease of use and innovative technology.
  • The wearable has received positive reviews from industry experts. Also many praises its motion-tracking technology and seamless integration with various devices.
  • According to Jim Ryan, CEO of Sony Interactive Entertainment, “Mocopi represents a significant step forward in gaming technology and results from years of research and development. We are thrilled to see such a positive response to the device from our customers and the gaming community at large.”

Customers and industry experts also reflect the campaign’s success through their positive feedback.

Many praised Sony for its innovative approach to gaming. Also, for creating a device that offers users a unique and immersive gaming experience.

Man and avatar doing moves

What Could Sony Learn From Other Campaigns in the Metaverse?

The launch of Mocopi is a significant milestone for Sony and the gaming industry.

The campaign accomplished its goals of showcasing Sony as one of the leading brands in gaming technology and offering users a unique and immersive gaming experience.

By creating a wearable device that captures the user’s movements and transfers them to their avatar in the Metaverse, Sony has differentiated itself from competitors and cemented its position as a forward-thinking company.

Sony can learn from other brand campaigns in the Metaverse, such as Chipotle. Chipotle and Snapchat have partnered to promote physical and mental wellness.

The partnership features Chipotle-inspired exercises and meditation prompts encouraging users to move and calm their minds.

Through its digital menu offerings and augmented reality experience, the company aims to promote healthy eating habits and overall wellness.

Although Sony focuses on the gaming console, users’ movement while playing will encourage them to stay active and keep moving, just like Chipotle’s campaign concept.

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