HomeReady Player Me and DecentWorld Partners To Promote Avatars

Ready Player Me and DecentWorld Partners To Promote Avatars

DecentWorld’s partnership with Ready Player Me was a successful marketing campaign that helped the company raise awareness on its mission in building a decentralized Metaverse.

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Updated: April 10, 2023
Ready Player me x DecentWorld

In today’s fast-paced digital world, virtual avatars have become integral to our lives.

These digital representations allow us to express ourselves more dynamically and engagingly in the virtual and physical worlds.

One company that understands the potential of avatars is Ready Player Me, a platform that enables users to build cross-game and cross-platform avatars.

The Campaign– to increase user engagement with avatars and promote the use of virtual worlds

DecentWorld and Ready Player Me collaborated to create an innovative marketing campaign to promote the use of avatars in virtual worlds, a well-known cross-game avatar platform based in Estonia.

The aim was to encourage users to create personalized avatars on the Ready Player Me platform. Users could use it in the DecentWorld virtual world.

The campaign’s purpose was to increase user engagement with avatars and promote the use of virtual worlds.

This partnership aligns with DecentWorld’s two significant Metaverse expansions, including the Tile Race minigame and pixel streaming.

By introducing these three new features, DecentWorld aims to enhance the user experience by providing greater accessibility, deeper immersion, and a more comprehensive range of options to customize their Metaverse experience.

The campaign involved various marketing strategies, including social media promotion, influencer marketing, and online advertising.

Ready Player Me and DecentWorld collaborated with gaming and virtual world influencers to promote the partnership and encourage users to create avatars.

The companies also used targeted advertising to reach their audience and announced the campaign on their social media channels.

Ready Player me x DecentWorld

How Does This Differ From Other Campaigns in the Metaverse?

The Ready Player Me and DecentWorld campaign differs from other campaigns the company has done in several ways. Firstly, the partnership with DecentWorld allowed Ready Player Me to collaborate with a company that shared its vision for using avatars in virtual worlds.

This shared vision enabled the companies to create a campaign that was more focused and targeted than previous campaigns.

Secondly, the campaign’s use of influencers and targeted advertising differed from Ready Player Me’s previous marketing strategies.

This approach allowed the company to reach new and broader audiences and generate high levels of engagement with users.

Finally, the success of the DecentWorld and Ready Player Me campaign demonstrates the potential of partnerships between virtual world development companies and avatar creation platforms.

By collaborating in this way, brands can create campaigns that promote the use of avatars in virtual worlds. It also generates widespread interest and engagement among users.

How Did the Campaign Perform?

The Ready Player Me and DecentWorld partnership was a resounding success.

The campaign generated widespread interest and enthusiasm among the virtual world community.

Also, it significantly increases the number of users creating avatars on the Ready Player Me platform.

Here is a brief marketing analysis of the campaign’s success:

  • The partnership generated good impressions on social media and other online platforms.
  • The campaign increased the number of users creating avatars on the Ready Player Me platform.
  • The partnership was widely covered in the media, resulting in extensive gaming and business publications coverage.
  • The use of influencers and targeted advertising was particularly successful. Many influencers generate high levels of engagement with their audiences.
  • The campaign reached a new and broader audience. Many users from outside the gaming and virtual world community create avatars for the first time.

Timmu Tõke, the CEO of Ready Player Me, said, “We’re thrilled with the campaign results. The partnership with DecentWorld allowed us to reach new audiences and promote using avatars meaningfully.”

Ready Player me x DecentWorld

What Could Decentworld and Ready Player Me Learn From Other Campaigns in the Metaverse?

DecentWorld’s partnership with Ready Player Me was a successful marketing campaign that helped the company raise awareness about its mission to build a decentralized Metaverse.

By leveraging the power of virtual worlds, both were able to connect with a broader audience and showcase their vision for a more inclusive and equitable future.

The results of these campaigns demonstrate the potential of immersive technologies and the Metaverse to transform how we engage with each other and the world around us.

However DecentWorld and Ready Player could learn more from other brand campaigns in the Metaverse, such as Nike, Vans, Ralph Lauren, and Tommy Hilfiger.

These are just a few brands that create an immersive experience using avatars in popular Metaverse platforms like Roblox.

If DecentWorld could collaborate with popular platforms with many younger users, they could reach a wider audience.

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