HomePringles Recreates an 8-Bit Gaming Potato Chip to Stay in the Game

Pringles Recreates an 8-Bit Gaming Potato Chip to Stay in the Game

Pringles campaign shows how retro gaming can help the brand connect with younger audience through Metaverse.

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Updated: March 26, 2023
Pringles 8-bit potato chip

Pringles, the popular potato chip brand, has always been known for its fun and innovative marketing campaigns. Their latest campaign, “Stay in the Game,” was no exception.

The campaign aimed to celebrate retro gaming by creating an 8-bit potato chip and using binary code sounds to create a unique Pringlesonic experience.

The marketing campaign uniquely combined nostalgia and gaming. It aims to celebrate retro gaming and appeal to gamers who love classic video games from the past.

The Campaign–Targets Gamers and Celebrates the Early Days of Gaming.

The “Stay in the Game” campaign was launched in April 2022 and was a collaboration between Pringles and Grey London, their creative agency.

The campaign aimed to target gamers and celebrate the early days of gaming by creating a unique 8-bit potato chip and using binary code sounds in their marketing materials.

The campaign involved various elements, including a social media campaign, influencer partnerships, and a teaser video launched on YouTube.

The teaser video featured a Pringles can transform into a gaming console, displaying the words “Pringlesonic Chip Loading.” The video ended with the message, “Stay tuned for more.”

Pringles also partnered with several gaming influencers and released a teaser video. It generated buzz and excitement before the campaign launch.

The campaign was primarily focused on social media, with Pringles creating a hashtag #StayInTheGame that encouraged gamers to share their nostalgic gaming memories and experiences.

The campaign’s main focus was the creation of the 8-bit potato chip. The chip was designed to resemble an 8-bit pixelated game character and came in special packaging that resembled a retro gaming console.

The packaging also had a QR code that led to a unique Pringlesonic experience. Wherein users could listen to binary code sounds while enjoying their chips.

How Does This Differ From Other Campaigns in the Metaverse?

Pringles is known for its innovative marketing campaigns that push boundaries and challenge the status quo. However, the “Stay in the Game” campaign is unique in its focus on nostalgia and gaming culture.

In the past, Pringles has focused on humor and creativity in its marketing campaigns. For example, their “Flavor Stacking” campaign encouraged customers to mix and match different flavors of Pringles chips to create unique flavor combinations.

They also have done campaigns that involved creating amazing flavors, such as their Thanksgiving Dinner and Mystery Flavors.

Another campaign featured a humorous commercial that portrayed Pringles as the perfect snack for any occasion.

The “Stay in the Game” campaign differs from their past campaigns in that it was focused on a specific target audience, gamers and fans of retro gaming, and had a unique product at its center. 

The 8-bit potato chip was not just a marketing gimmick. But a limited edition product designed to appeal to a specific audience. Pringles was able to create a solid emotional connection with its target audience.

Check out The AdStasher watching the Pringlesonic video teaser

How Did the Campaign Perform?

The “Stay in the Game” campaign was a massive success for Pringles, both in terms of sales and brand awareness. According to a press release from Kellogg’s, the parent company of Pringles, the campaign generated good impressions across social media platforms. Also, the limited edition 8-bit potato chip sold out.

Using a marketing analysis framework, here is a concise but comprehensive bullet point analysis of the campaign:

  • Target audience: Gamers and fans of retro gaming
  • Objectives: Increase brand awareness and sales through a unique and engaging campaign
  • Campaign elements: 8-bit potato chip, binary code sounds, social media campaign, influencer partnerships, teaser video.
  • Message: Celebrate retro gaming with Pringles
  • Key Performance Indicators: Good social media impressions, sold-out limited edition 8-bit chips
  • Strengths: Unique and engaging campaign, effective use of social media, strong partnerships with influencers
  • Weaknesses: Limited availability of 8-bit chips, potentially narrow target audience
  • The campaign received positive feedback from both consumers and the media. Ad Age praised the campaign for its “clever concept and execution,” while The Drum called it “mind-blowing.”

One Twitter user summed up the sentiment of many consumers, saying, “I don’t know how I feel about an 8-bit chip, but I know I need it in my life.”

What Could Pringles Learn From Other Campaigns in the Metaverse?

The “Stay in the Game” campaign was a massive success for Pringles, as it achieved its goal of celebrating retro gaming culture and helped the brand connect with a younger audience. 

The campaign’s use of technology, nostalgia, and creativity helped it stand out from other marketing campaigns. The positive response from customers and industry experts alike is a testament to its effectiveness.

However, Pringles could learn more from other food brands’ campaigns in the Metaverse, such as McCain, Chipotle, Wendy’s, Pizza Hut, and Jimmy John’s. These brands created spaces in the Metaverse to connect and share their brand visions for longer.

Or from Cheetos that created a spooky Metaverse experience. It was a unique experience for users in celebrating Halloween.

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