HomeMonster Jam Enter Roblox with ‘Car Dealership Tycoon

Monster Jam Enter Roblox with ‘Car Dealership Tycoon

Monster Jam campaign car dealership demonstrated how to attract big player audience in Roblox.

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Updated: March 26, 2023
Monster Jam in Roblox

In recent years, digital marketing has become a crucial aspect of companies’ promotional campaigns, which has become even more apparent during the pandemic.

Monster Jam, the world-renowned motorsports entertainment company, embarked on a new marketing campaign that has taken the digital world by storm.

In partnership with Spin Master and Gamefam, Monster Jam launched an immersive experience on Roblox, one of the world’s most popular online gaming platforms. 

The Campaign–to Create an Immersive Experience for Monster Jam Fans

The campaign is a joint effort between Spin Master, Gamefam, and Monster Jam to launch an in-game experience on Roblox.

Players can participate in a virtual Monster Jam event and operate a car dealership.

They can purchase virtual Monster Jam merchandise and vehicles to enhance their experience.

Also players can customize and build their car dealerships through this partnership, participate in driving and racing activities, and unlock and race Monster Jam trucks.

As a special treat, each Roblox user who enters the Monster Jam integration for the first time will automatically receive the legendary Grave Digger® truck to begin competing with fellow players.

Throughout the month-long integration, players will have the opportunity to win popular Monster Jam trucks such asMax-DTM, Bakugan, Megalodon®, DragonoidTM, El Toro Loco®, Lucas Stabilizer, Monster Mutt® Dalmatian, and DragonTM.

As well as unlock Jurassic Attack, Radical Rescue, Swine N Dash, and Sparkle Smash. These trucks are equipped with Monster Jam custom BKT tires, giving players the necessary grip to defeat the challenging competition.

Upon entering the experience, players will drive to the Monster Jam Garage, a portal to the Monster Jam stadiums.

Players can then choose to navigate to either the racing stadium, which has a figure-eight racetrack that accommodates up to 15 players simultaneously, or the freestyle stadium, complete with Monster Jam’s iconic freestyle pods, ramps, and crush buses.

Additionally, players can visit the Monster Jam event shop at any time to claim trucks. This integration is brokered by Gamefam’s exclusive advertising partner, WildBrain Spark. Which allow fans of both the game and the Monster Jam brand to enjoy the exciting experience.

The partnership aimed to create an immersive experience for Monster Jam fans. Also to provide an opportunity for younger generations to engage with the brand.

Monster Jam

How Does This Differ From Other Campaigns in the Metaverse?

Monster Jam has been running successful marketing campaigns for many years, but the Roblox partnership is unique in several ways.

First, it represents a significant shift towards digital marketing, reflecting younger audiences’ changing media consumption habits. 

Second, the campaign is more immersive than previous campaigns, allowing players to engage with the brand more meaningfully.

Finally, the in-game merchandise store is a new approach that enables Monster Jam to generate revenue while increasing brand awareness.

It is also the first foray of Monster Jam in the Metaverse.

Todd Jendro, Senior Vice President of Events and Operations at Feld Entertainment, said, “As we continue to grow and expand our brand, it’s important to connect with new fans and provide them with exciting ways to interact with our brand. The Monster Jam experience on Roblox allows us to do just that.”

Check out Gaming Dan exploring Monster Jam in Roblox

How Did the Campaign Perform?

The campaign has been a resounding success, with Monster Jam reporting a significant increase in engagement and brand awareness.

Using marketing analysis, here are the results of the campaign:

  • Target audience: The campaign targeted a new, younger audience while still engaging existing fans of the Monster Jam brand.
  • Platform: The decision to launch the campaign on Roblox was a strategic move, given the platform’s popularity among younger audiences.
  • Immersive experience: The campaign provided an immersive experience for players. Which allows them to engage with the Monster Jam brand in a new and exciting way.
  • Merchandise store: The in-game merchandise store was a clever way to generate revenue and increase brand awareness.
  • Social media buzz: The campaign generated a lot of talks, which helped increase engagement and brand awareness.

According to Edward Billington, Senior Director of Marketing at Spin Master, the campaign has exceeded expectations.

In a LinkedIn post, he said, “The Monster Jam partnership on Roblox has been a massive success, with millions of players experiencing the brand in a new and engaging way. Seeing the level of enthusiasm and positive feedback from the community has been exciting.”

Monster Jam

What Could Monster Jam Learn From Other Campaigns in the Metaverse?

The partnership between Monster Jam, Spin Master, and Gamefam resulted in a successful marketing campaign that attracted many Roblox users.

However, Monster Jam could learn more from other brand campaigns in the Metaverse, such as Ralph Lauren, Tommy Hilfiger, Vans, Nike, Game, Claire, McCain, and more.

These brands also created their games in Roblox to engage a broader audience, especially Gen Z users. Monster Jam could learn from their strategy and content to make their customers keep coming back.

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