HomeMetaversebooks and Global Titans Partnered With LiveOne to Market Floyd Mayweather’s First-Ever Boxing Match in the Metaverse

Metaversebooks and Global Titans Partnered With LiveOne to Market Floyd Mayweather’s First-Ever Boxing Match in the Metaverse

LiveOne’s collaboration with MetaVerseBooks and Global Titans to promote Floyd Mayweather’s first-ever boxing match shows how sports can be brought in the Metaverse for broader audience to witness boxing event.

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Updated: March 26, 2023
LiveOne Join Forces with MetaverseBook to promote Mayweather fight

In today’s world, digital marketing is at the forefront of every company’s strategy.

The Metaverse is the latest frontier, and companies seek ways to capitalize on this new market. 

LiveOne, a digital marketing company, joined MetaVerseBooks and Global Titans to promote the first-ever boxing match featuring Floyd Mayweather in the metaverse. 

The Campaign–to Increase Awareness of the Event and Generate Hype Around It

LiveOne collaborated with MetaVerseBooks and Global Titans to promote Floyd Mayweather’s first-ever boxing match in the Metaverse.

The game took place last December 2022, and the objective was to create a buzz around the event and attract a large audience.

LiveOne’s role was to create and execute the marketing campaign, which included social media, email marketing, and influencer marketing. MetaVerseBooks hosted the event on their virtual platform, while Global Titans aided in securing partnerships and sponsorships.

Delence A. Sheares Sr., CEO of MetaVerseBooks, expressed his excitement for the upcoming event, stating that MetaVerseBooks is thrilled to be the first tech company to host a world-class boxing match in the Metaverse with none other than Floyd Mayweather.

The Metaverse Fight Tyme Boxing Arena is situated in the entertainment district of MVB Worlds.

It allows users and creators to experience a fully immersive Metaverse from any location worldwide using various devices, including web, mobile, laptop, desktop, VR headsets, and gaming consoles.

All are welcome to explore the endless possibilities of the Metaverse.

The campaign aimed to achieve the following objectives:

  1. Increase awareness of the event and generate hype around it.
  2. Drive ticket sales and revenue for the event.
  3. Expand LiveOne’s reach in the Metaverse marketing space.

How Does This Differ From Other Campaigns the Company Has Done in the Past?

LiveOne has a history of successful marketing campaigns, but this campaign differed significantly from past campaigns. The company’s first foray into the Metaverse marketing space presented a unique set of challenges and opportunities.

The company had to learn and adapt to the Metaverse marketing space, which required a different approach than traditional marketing campaigns.

The campaign involved working with partners in the Metaverse, a new experience for the company.

Despite these challenges, LiveOne’s marketing expertise and ability to adapt to new environments helped the company execute a successful campaign.

This campaign expanded the company’s capabilities and demonstrated its ability to excel in new markets.

How Did the Campaign Perform?

The campaign was a resounding success, achieving all its objectives.

The event attracted a large audience, tuning in to watch the virtual boxing match.

The campaign generated significant hype around the event, with many people taking to social media to express their excitement.

According to LiveOne’s CEO, Johnathan Naranjo, “We’re thrilled with the success of this campaign. It was an excellent opportunity to showcase our skills in the metaverse marketing space and demonstrate our ability to execute high-performing campaigns.”

Here is a concise but comprehensive bullet point analysis of the campaign:

  1. The campaign generated significant hype around the event, resulting in a large audience turnout.
  2. LiveOne successfully executed the marketing campaign, which included social media, email marketing, and influencer marketing.
  3. The partnership with MetaVerseBooks and Global Titans resulted in a successful collaboration, contributing to the campaign’s success.
  4. The event generated a considerable amount of revenue, exceeding expectations.
  5. LiveOne’s reach in the Metaverse marketing space expanded due to the campaign.

What Could Liveone Learn From Other Campaigns in the Metaverse?

LiveOne’s collaboration with MetaVerseBooks and Global Titans to promote Floyd Mayweather’s first-ever boxing match in the Metaverse was a resounding success.

The campaign achieved its objectives and expanded LiveOne’s reach in the Metaverse marketing space.

This campaign demonstrated the company’s ability to adapt to new environments and excel in new markets, cementing its position as a leading digital marketing company.

LiveOne could learn more from other Metaverse campaigns, such as FIFA, which lets users watch the FIFA QATAR 2022 by collaborating with Roblox and giving avid soccer fans an immersive experience.

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