HomeTransparent OLED Meets K-Pop: A Perfect Blend of Technology and Culture

Transparent OLED Meets K-Pop: A Perfect Blend of Technology and Culture

LG collaboration with EXO artists is a smart move to utilize BTS massive following in social media while introducing Meteverse to their followers as well.

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Updated: April 10, 2023
Kwangya LG

In today’s digital era, companies must innovate and create a unique experience that engages their audience.

One company that has taken this to the heart is LG Display, a South Korean electronics company specializing in display technology.

LG Display partnered with K-pop sensation EXO to create a campaign that combined transparent OLED technology with the global phenomenon of K-pop. 

The Campaign– To Showcase Lg Display’s Latest Innovation of Transparent Oled Technology

The campaign was a collaboration between LG Display and EXO, one of the biggest K-pop bands in the world.

The campaign’s purpose is to showcase LG Display’s latest innovation, transparent OLED technology, by using it as the backdrop for Xiumin video from EXO.

The fine OLED screen was an eye-catching display featuring various visual effects and graphics, adding a new layer of excitement to the music video.

The campaign aimed to bring technology and culture together, creating a unique experience that resonates with audiences worldwide.

The use of EXO artist as the face of the campaign ensured that it would have a massive reach, given its huge following and influence in the music industry.

The campaign aimed to increase brand awareness for LG Display and position the company as an innovator in display technology.

LG Display

How Does This Differ From Other Campaigns in the Metaverse?

LG Display has a history of producing innovative and engaging campaigns, but the “Transparent OLED Meets K-Pop” campaign stands out in several ways.

Firstly, the campaign used a celebrity to endorse the product, which had never been done before.

By partnering with EXO artists, LG Display tapped into the power of celebrity endorsement, ensuring that the campaign would reach a broader audience.

Secondly, the campaign showcased LG Display’s latest, transparent OLED technology innovation.

Using technology as the backdrop for the music video created a unique visual experience that was both captivating and engaging.

The campaign linked technology and culture, showcasing how the two can make a fantastic experience.

How Did the Campaign Perform?

The campaign was a massive success, generating many views on YouTube within a few days of its release.

The video also received critical acclaim, with viewers praising the combination of technology and culture.

The campaign’s performance can be analyzed using the following marketing analysis:

  • Reach: The campaign achieved unprecedented reach, many on YouTube alone and even more across social media platforms.
  • Engagement: The campaign generated high levels of engagement, with viewers sharing and commenting on the video.
  • Brand Awareness: The campaign succeeded in increasing brand awareness for LG Display, with many viewers mentioning the company in their comments.
  • Sales: Although there needs to be more information on whether the campaign led to increased sales, the campaign succeeded in positioning LG Display as an innovator in the display technology industry.

What Could LG Learn From Other Campaigns in the Metaverse?

The “Transparent OLED Meets K-Pop” campaign was a massive success, achieving unprecedented reach and engagement.

The campaign’s success can be accredited to the perfect blend of technology and culture, creating a unique experience resonating with worldwide audiences.

LG Display’s partnership with EXO artist Xiumin ensured that the campaign would reach a massive audience and position LG Display as a leading innovator in the display technology industry.

It is not the first foray for LG in the Metaverse as it already had its previous campaigns in the Metaverse, such as partnering with Oorbit to create a new era of virtual reality on the horizon and creating Metaverse University Campus.

However, LG can still learn more from other campaigns, such as Warner Music’s partnership with popular music artist Saweetie in creating virtual Superbowl live concerts in Roblox.

LG could maximize audience reach by collaborating with famous Metaverse platforms like Roblox, where most Gen Z hangouts.

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