HomeJCDecaux Transport and Local Brands Collaborated to Launch Carnival in Metaverse

JCDecaux Transport and Local Brands Collaborated to Launch Carnival in Metaverse

JCDecaux Transport’s campaign shows how Metaverse can bring the the fun in carnival virtually.

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Vie
Updated: April 4, 2023
JCDecaux Transport Carnival in the Metaverse

Virtual reality and Metaverse are becoming increasingly popular in the world of marketing. Metaverse is a virtual reality space that allows users to experience and interact with the digital world.

JCDecaux Transport, a global outdoor advertising company, and local brands in Hong Kong have teamed up to launch a carnival in the Metaverse.

JCDecaux Transport has collaborated with multiple brands to introduce its inaugural carnival in the Metaverse, titled “MTR Advertising Metaverse Adventure Grand Debut.”

The Campaign– To Create a Unique Experience for Consumers and Enhance Brand Engagement

JCDecaux Transport and local Hong Kong brands collaborated to launch a carnival in the Metaverse.

The carnival took place on the MTR Corporation’s Metaverse platform.

The virtual platform replicates the real world and allows users to interact with different brands.

The carnival featured interactive games, virtual shopping, and entertainment. The campaign aimed to create a unique consumer experience and enhance brand engagement.

The campaign included a variety of local brands, such as Maxim’s Group, Ocean Park, and Asia Miles.

Each brand had a virtual booth in the carnival; consumers could interact with them through games and challenges

At the event, visitors were treated to various games and live performances on stage, offering a refreshing break from the monotony of indoor activities under Covid restrictions.

This event was a showcase of the exciting possibilities offered by the Web3 ecosystem.

In addition, visitors could participate in a daily treasure hunt to discover an array of prizes, including cash coupons, entrance tickets, movie tickets, and even NFTs.

How Does This Differ From Other Campaigns in the Metaverse?

JCDecaux Transport has a history of launching innovative campaigns that incorporate technology.

However, the carnival in Metaverse campaign differs from their previous campaigns in the following ways:

  • Using a virtual platform allowed JCDecaux Transport to provide consumers with a unique and immersive experience they could not find elsewhere.
  • The campaign involved various local brands, creating a sense of community and appealing to a diverse audience.
  • The campaign’s social media presence allowed JCDecaux Transport to reach a wider audience and create buzz.

How Did the Campaign Perform?

The carnival in Metaverse campaign was a success for JCDecaux Transport and the local brands involved. The campaign achieved the following results:

  • Many users visited the carnival in the Metaverse.
  • Consumers spent an average of 15 minutes at the carnival, which indicates high engagement.
  • The social media buzz around the campaign resulted in high engagement across various social media platforms.
  • The campaign received positive consumer feedback, with many expressing excitement about the experience.

According to marketing analysis, the carnival in Metaverse campaign was successful due to the following reasons:

  • The campaign gave consumers a unique and immersive experience they could not find elsewhere.
  • Using a virtual platform allowed consumers to interact with the brands in a new and exciting way.
  • The campaign’s social media presence created buzz and attracted a wider audience.
  • Including various local brands made sense of community and appealed to a diverse audience.

One consumer described the experience as “amazing,” stating they “felt like they were really at a carnival.”

The campaign also received positive feedback from industry professionals, with Steven Van Belleghem including JCDecaux Transport in his list of “10 Brands That Have Built Awesome Experiences in the Metaverse.”

What Could JCDecaux Transport Learn From Other Campaigns in the Metaverse?

The carnival in Metaverse campaign by JCDecaux Transport and local Hong Kong brands was a successful marketing campaign that provided consumers with a unique and immersive experience.

Using a virtual platform and collaborating with local brands created a sense of community and appealed to a diverse audience.

JCDecaux Transport’s innovative use of technology in its campaigns highlights its commitment to providing consumers with a memorable brand experience.

JCDecaux carnival in the Metaverse is the first of its kind; however, it could learn more from other campaigns such as Cheetos.

The brand has created Chesterville, a Halloween-themed digital world where players can explore a virtual neighborhood, interact with Cheetos products, and participate in mini-games. It was an exciting experience for users to enjoy Halloween in virtual reality.

Learning how Cheetos capture users’ interest will make the brand marketers involved in the carnival Metaverse successfully introduce their brand.

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