HomeTravel With Kumamon on an Immersive and Fantastical Adventure through Japan’s official Kumamon Land in the Vex Metaverse

Travel With Kumamon on an Immersive and Fantastical Adventure through Japan’s official Kumamon Land in the Vex Metaverse

The Kumamon Land campaign shows that Metaverse can be utilize to promote tourism as well not just for gaming and entertainment.

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Vie
Updated: April 4, 2023
Kumamon Land

Kumamon, the lovable bear mascot of Kumamoto Prefecture, Japan, has captured hearts worldwide with its cuteness and charm.

In a unique marketing campaign, VEXMETA, a company specializing in creating immersive virtual experiences, partnered with Kumamon to offer an unforgettable adventure to Japan’s Official Kumamon Land in the Vex Metaverse. 

The Campaign– To Promote Kumamoto’s Tourism Industry and Showcase Vexmeta’s Capabilities in Creating Virtual Experiences

VEXMETA collaborated with Kumamoto Prefecture to create an immersive virtual experience of Kumamon Land.

The campaign aimed to promote Kumamoto’s tourism industry. Also, to attract visitors to the prefecture while showcasing VEXMETA’s capabilities in creating immersive virtual experiences.

The campaign involved creating a virtual replica of Kumamon Land in the Vex Metaverse. It’s an immersive virtual space where users can connect and explore various virtual environments.

The virtual Kumamon Land replicated the real-world theme park’s features. It includes roller coasters, shops, and attractions, and added a touch of magic and fantasy to the experience.

Kumamoto Prefecture, situated in the heart of Kyushu, Japan, is famous for its captivating attractions and cultural treasures.

Travelers worldwide are drawn to its breathtaking sights. Such as the awe-inspiring Mount Aso active volcano, the grand Kumamoto Castle, and the ancient Yamaga Lantern Festival.

The virtual Kumamon Land will be released in three stages. Each presents Metaverse travel experiences and NFTs featuring tourist destinations in Kumamoto Prefecture.

Three phases of Kumamoto Prefecture:

  • Phase 1: “Prefectural Central” Metaverse travel experience and Kumamon Land NFTs will showcase locations such as Kumamoto Castle, Suizen-ji Park, Hinokuni Festival, and Misumi Port.
  • Phase 2: “Prefectural North and Aso” Metaverse travel experience and Kumamon Land NFTs, featuring destinations such as the Yamaga Lantern Festival, Yachiyoza Theater, and Sorafune Pier.
  • Phase 3: “Prefectural South and Amakusa” Metaverse travel experience and Kumamon Land NFTs will cover destinations such as the Yatsushiro Myoken Festival, Aoi Aso Shrine, Dolphin Watching, and Ushibuka Haiya Festival.

VEXMETA also offered a limited-time promotional deal, which allowed users to access the virtual Kumamon Land for free.

How Does This Differ From Other Campaigns in the Metaverse?

VEXMETA has done several successful campaigns, but the Kumamon Land campaign stands out for its uniqueness and creativity.

While the company has worked on various virtual events and exhibitions. It’s the Kumamon Land campaign was the first to utilize a mascot character to promote a destination.

The campaign’s success was also due to its cross-industry collaboration. Wherein VEXMETA partnered with Kumamoto Prefecture, a well-known tourist destination, to create a unique virtual experience.

This collaboration enabled VEXMETA to showcase its capabilities in creating immersive virtual environments while promoting Kumamoto’s tourism industry.

Kumamon Land

How Did the Campaign Perform?

The campaign was a massive success, attracting visitors worldwide to experience the magic of Kumamon Land in the Vex Metaverse.

Here’s a concise but comprehensive bullet point of the campaign’s performance based on the marketing analysis:

  • The campaign achieved a high level of engagement and generated significant media buzz. It has various online media outlets and social media platforms covering the story.
  • The promotional deal helped attract many visitors to the virtual Kumamon Land. Also, many users experienced the virtual theme park during the campaign’s run.
  • The campaign generated a significant increase in Kumamoto’s tourism industry, with the prefecture reporting an increase in visitors since the campaign’s launch.
  • The campaign’s success was attributed to its unique approach, utilizing VEXMETA’s expertise in creating immersive virtual experiences and Kumamon’s charm and popularity to create a one-of-a-kind marketing campaign.

What Could Kumamon Learn From Other Campaigns in the Metaverse?

The Kumamon Land campaign was a successful marketing strategy. It utilized VEXMETA’s expertise in creating immersive virtual experiences and Kumamon’s charm and popularity to promote Kumamoto’s tourism industry.

The campaign’s success was attributed to its uniqueness, cross-industry collaboration, and effective marketing strategies. VEXMETA’s Kumamon Land campaign is an excellent example of how creative marketing campaigns can achieve significant results and attract visitors to tourist destinations.

Kumamon Land could also learn from other brand campaigns in the Metaverse, such as Iceland.

It has a campaign titled “Come to Iceland – You can touch our reality,” wherein they swiped from Mark Zuckerberg when he changed Facebook to Meta. It was an excellent marketing campaign capturing people’s attention as it mimics trending happenings which is relatable to the audience.

Or it could learn from Sentosa, which created a virtual island within the animal crossing game to recreate its iconic tourism features within the game.

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