HomeHytech Breaks Decentraland’s Record with its First Metaverse Dinner and Dance Event

Hytech Breaks Decentraland’s Record with its First Metaverse Dinner and Dance Event

Hytech campaign in Decentraland shows how users can join company events in the Metaverse regardless of their location and time zone.

Mentioned in this article

Vie
Updated: February 19, 2023

The global management consultancy firm, Hytech, entered the Metaverse with its first worldwide Dinner and Dance (D&D) event in Decentraland. 

The event broke Decentraland’s record for the most visitors in an hour and became one of the day’s most popular events.

This launch marked a new chapter for Hytech as they transitioned towards Web3. The Metaverse brings its remote teams together under a unified brand.

The virtual event was a Dinner and Dance (D&D), initially disguised as a Christmas party, and was purpose-built to increase brand impact.

The Campaign–To Bring the Brand’s Teams Together in a Unified Space

Hytech is a global management consultancy firm that provides services to fintech firms worldwide. The virtual event was hosted by Decentraland, the leading Metaverse platform. It was spearheaded by Sara Zhang, Head of Global HR at Hytech.

Employees from operations, cyber security, human resources, data analytics, app development support, and more attended the event.

Hytech’s first global Dinner and Dance (D&D) event in Decentraland was the launch of its new brand. The virtual event acts as a Christmas party to increase brand impact.

The event hosted exciting games, draws, and NFTs for employees in attendance, and over 980 employees were present. The global firm is transitioning towards Web3, and this event was the first step in that direction. 

The campaign’s primary purpose was to launch Hytech’s new brand and bring its remote teams together in a unified space. It creates a unified identity for employees who are physically located in different offices around the world.

The event was also meant to increase brand impact. At the same time build a strong sense of belonging for employees within the organization.

By transitioning towards Web3 and the metaverse, Hytech aimed to create a new and exciting way of connecting with its employees and customers.

The Metaverse event provides a suitable time and place for employees to meet and connect, given that they work in different markets and time zones.

Hytech has previously hosted traditional in-person events for its employees, but this Metaverse event marked a significant departure from its previous campaigns.

The virtual event allowed Hytech to bring its remote teams together in a unified space, despite their real-life location and time differences.

The Metaverse experience of Hytech differs from other campaigns focusing on creating awareness or promoting a product or service.

Hytech launches its first global metaverse D&D in Decentraland

How Did the Campaign Perform?

The results of the campaign were overwhelmingly positive. The event broke Decentraland’s record for most visitors in an hour and was one of the day’s most popular events.

Over 980 employees attended the virtual event, and the attendees redeemed over 3,910 units of NFTs.

The Metaverse experience allowed Hytech to bring its remote teams together and build a strong sense of belonging within the organization.

The Metaverse plays a significant role in the lives of billions of users, and Hytech’s transition to the Metaverse is a positive step for the medium.

The company’s first global Dinner and Dance event in the Metaverse marked the beginning of a new era for Hytech. We can expect to see more exciting events and initiatives from the company.

What could Hytech Learn from Other Brand Campaigns in the Metaverse?

Hytech’s first Metaverse event was a remarkable success and set a new standard for virtual events. The company’s commitment to Web3 and the Metaverse showcases its dedication to innovation and technology.

However, Hytech can learn more from Renault Group, an automobile manufacturer that has taken a significant step to transform the brand digitally. The brand leverages the digital technology in Metaverse to control real-time operations with its Industrial Metaverse campaign.

Popular Articles

Trending