HomeExperience the farm life with Hillshire Farm’s Red Barn in the Metaverse

Experience the farm life with Hillshire Farm’s Red Barn in the Metaverse

Hillshire launched on Red Barn is a step forward on brands joining Metaverse as it provides innovative marketing reaching specific target audience.

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Vie
Updated: February 19, 2023

Hillshire Farm, the iconic American meat brand founded in 1934, has officially entered the Metaverse and launched Red Barn. 

The Red Barn is a 3D virtual gaming experience hosted on the Decentraland platform. It offers visitors an immersive experience, a fun quest, and the chance to earn in-game currency.

The Campaign–Create an Experience For Hillshire Farm Consumers with Red Barn

Hillshire Farm partnered with LandVault, a British Metaverse technology company and launched the Red Barn. LandVault provides the platform, Decentraland, where the virtual gaming experience takes place.

The Hillshire Farm Red Barn campaign was the brand’s first foray into the Metaverse. The barn, a staple of the Hillshire Farm brand, serves as the focal point of the experience.

The Barn features an interactive gaming experience in which visitors are greeted by a farmer-inspired, non-playable character (NPC) who welcomes visitors and shares key locations and details about the quest.

The quest challenges players to build a sandwich as quickly as possible using ingredients found on the farm.

The campaign aimed to create an engaging experience for Hillshire Farm consumers that reflects the level of care and craftsmanship the brand puts into each product.

The Metaverse provides marketers with a new way to creatively bring brands to life and engage with consumers in a modern and entertaining way.

The virtual experience also increases brand awareness and engagement with fans in a modern and innovative way.

The Hillshire Farm Red Barn campaign is different from the brand’s previous campaigns because it represents Hillshire Farm’s first foray into the Metaverse.

The virtual gaming experience is a creative and innovative way for the brand to reach its target audience and increase brand awareness and loyalty. 

The campaign also allows players to collect unique Hillshire Farm brand wearables in-game, a unique aspect not seen in previous campaigns.

Also, players can earn a non-monetary currency called “Barn Bucks” and unlock exclusive in-game wearables such as rope belts, barn boots and farm overalls.

The Hillshire Farm® Brand joins the Metaverse with its iconic red barn, farm-themed quests and in-game wearables.

How Did the Campaign Perform?

The campaign results are still uncertain. But Hillshire Farm and LandVault are excited about the possibilities the Metaverse offers on their brands. The Red Barn has received positive press coverage and is a unique addition to the Hillshire Farm brand’s overall image.

The Metaverse provides brands with a unique opportunity to reach their target audience. Hillshire Farm has taken advantage of that opportunity with the launch of its Red Barn.

By entering the Metaverse, Hillshire Farm increases brand awareness and engagement with fans in a modern and innovative way, which is different from the traditional marketing campaigns the brand has done in the past.

The Hillshire Farm® Brand joins the Metaverse with its iconic red barn, farm-themed quests and in-game wearables.

What could Hillshire Farm Learn from Other Brand Campaigns in the Metaverse?

Hillshire Farm’s entry into the Metaverse launching the Red Barn campaign is a step forward for the brand in terms of innovative marketing.

With the potential for increased brand awareness and engagement, the Hillshire Farm Red Barn campaign is set to be a success for the brand in the virtual world.

The virtual gaming experience provides consumers a fun and engaging way to interact with the brand while increasing brand awareness and loyalty.

However, as a food brand, Hillshire can learn more from other brands’ Metaverse campaigns, such as Wendy’s, Pizza Hut and Jimmy John’s. These brands successfully created marketing and advertising campaigns and content in exciting ways to engage with their customers in the Metaverse.

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