HomeFIFA World: A Multi-Year Business Deal With Roblox

FIFA World: A Multi-Year Business Deal With Roblox

FIFA World partnership with Roblox and other Metaverse platform creates an opportunity to native soccer fans to interact with their friends digitally.

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Updated: February 19, 2023

The world of soccer is about to get a digital makeover as FIFA, the governing body of world soccer, collaborated with Roblox to utilize the latest Web 3.0 technology.

FIFA is taking advantage of changing technology and consumer habits, deepening relationships with digitally native supporters, and educating others about the benefits of Web 3.0 innovations.

The Campaign – To Engage With Native Soccer Fans Digitally

The partnership is between FIFA and Roblox, a multi-year partnership. It will offer Roblox users free access to FIFA World, a virtual reality honouring the rich history of soccer. 

FIFA ended its two-decade-long relationship with publisher EA Sports and has instead partnered with Roblox.

The partnership with Roblox will offer the Roblox community and soccer supporters worldwide free access to FIFA World, where they can hang out in social spaces, earn rewards, and obtain exclusive items.

The campaign aims to offer the Roblox community and football fans worldwide a new and exciting way to interact with friends and celebrate the rich culture and heritage of the world’s biggest sports competition.

FIFA hopes that this multi-layered experience will engage new and existing football fans, promote the values of the sport, and result in genuinely inclusive and fun gameplay.

The organization is also hoping to educate others about the benefits of Web 3.0 innovations and deepen relationships with its supporters.This partnership and the launch of FIFA World is a unique and ground-breaking campaign for both FIFA and Roblox.

While FIFA has been actively developing new football gaming titles for fans, this is the first time they have partnered with Roblox, a leading Metaverse platform, to create an immersive virtual gaming environment.

On the other hand, while Roblox has collaborated with various brands in the past, this is the first time they have partnered with a sporting organization to create a virtual experience for fans.

Check out Biggs exploring FIFA World in Roblox

How Did the Campaign Perform?

The campaign successfully reached 50 million daily users in Roblox, which provides football fans with a new way to engage with the sport. Native soccer fans enjoyed hanging out with their friends in FIFA World during the Qatar World Cup 2022.

FIFA also entered into several partnerships to bring its vision to life. One of the major partnerships is with Upland, another Metaverse platform.

The partnership results in a dedicated Qatar 2022 environment where soccer fans can collect, trade, and own FIFA digital assets and highlights.

The two casual games include AI League, a soccer management game, and Matchday Challenge, a social prediction game based on tradable cards.

The fan engagement app, Phygtlis, allows fans to own a limited fragment of a virtual soccer ball where they can “eternalise” their favorite moments from previous World Cups.

Another partnership is with Algorand, named the official blockchain sponsor of Qatar 2022 and the 2023 Women’s World Cup.

Algorand’s technology was used to power FIFA’s first move into non-fungible tokens (NFTs) with the launch of “FIFA+ Collect.”

What could FIFA Learn from Other Brand Campaigns in the Metaverse?

FIFA and Roblox’s partnership and the launch of FIFA World is a ground-breaking campaign that promises to provide football fans with a new and exciting way to interact with the sport. 

With the launch of FIFA World, fans can come together, celebrate and express their fandom, support their favorite teams, and access FIFA’s top sporting events year-round. 

This partnership between FIFA and Roblox is a unique opportunity for both brands and is sure to be a huge success, providing football fans with an unforgettable experience.

However, as a sporting event, FIFA could learn more from other brand campaigns in the Metaverse. Such as Nike, Adidas, Puma, and Vans, these brands are leading when it comes to supporting and promoting sports.

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