HomeDialog Launches ‘Futureverse’ – Revolutionizing Sri Lanka’s Virtual Experience

Dialog Launches ‘Futureverse’ – Revolutionizing Sri Lanka’s Virtual Experience

Dialog’s Futureverse shows how innovative approach can create a fully immersive Metaverse for customers with cutting-edge technology.

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Updated: May 9, 2023
Dialog Futureverse

As the world advances technologically, businesses must adapt to stay ahead of the curve.

Dialog, a leading telecommunications provider in Sri Lanka, has launched ‘Futureverse,’ Sri Lanka’s first fully immersive Metaverse.

This innovative project aims to revolutionize the virtual experience for Sri Lankans by creating an entirely new world for them to explore. 

The Campaign–to Provide Customers with a Unique Experience Like They Were in a Different World 

Dialog’s Axiata PLC launched Futureverse to create a new world for Sri Lankans to explore.

The project was launched in partnership with VR and XR technology providers, allowing Dialog to offer a fully immersive experience for its customers. 

Dialog recently launched ‘Futureverse,’ Sri Lanka’s first fully immersive, interactive, and experiential Metaverse.

This innovative platform allows visitors to engage in various activities such as shopping for Dialog products and services, socializing, attending events, and playing games in one persistent virtual world.

Futureverse offers an immersive and interactive virtual world where users can create custom avatars, providing access to all Dialog products and services available at any Dialog Experience Centre.

In addition, visitors can socialize with friends, watch movies, take part in workshops, and visit exhibitions, among other things.

Fueled by immersive technologies such as virtual reality (VR) and extended reality (XR), Futureverse, Sri Lanka’s premier connectivity provider, offers endless experiences and possibilities in a seemingly borderless digital realm.

Visitors are provided with a unique and entertaining experience as the virtual world fills with abstract landscapes and objects.

Futureverse is an excellent way to interact with friends virtually through voice or chat.

The platform offers a fun and engaging way to connect deeper with friends. Also, exploring new products and services offered by Dialog.

The launch of Futureverse represents a significant milestone for Dialog, as it positions the company as a leader in immersive technology in Sri Lanka.

In a world where virtual experiences are becoming more and more critical, Dialog designed Futureverse to cater to customers’ changing needs.

The campaign’s purpose is to provide customers with a unique experience. It makes them feel like they were in a different world.

Dialog Futureverse Inauguration

How Does This Differ From Other Campaigns From the Company Has Done in the Past?

Dialog has always been at the forefront of providing innovative solutions to its customers.

However, the Futureverse campaign is unique in several ways.

It is the first fully immersive Metaverse in Sri Lanka, providing customers an entirely new experience.

Secondly, the campaign targeted a specific group of customers interested in virtual experiences.

This focused approach allowed Dialog to create a campaign that resonated with its target audience.

Finally, the campaign received significant attention from the media, resulting in increased brand awareness.

How Did the Campaign Perform?

The campaign was successful and received significant attention from the media and customers alike.

The following are some of the campaign’s results:

  • Dialog received an overwhelming response from its customers, with many expressing excitement and interest in the Futureverse campaign.
  • The campaign was covered by several media outlets. It includes The Sunday Times and Operator Watch, resulting in increased brand awareness.
  • Dialog’s social media accounts saw a significant increase in engagement following the campaign’s launch.
  • The campaign was widely praised for its innovative approach to creating a fully immersive metaverse.

According to marketing analysis, the campaign results are as follows:

  • Targeting: Dialog targeted tech-savvy customers interested in virtual experiences, primarily those aged 18-35.
  • Awareness: The campaign successfully generated significant attention, both online and offline.
  • Engagement: The campaign was highly engaging, with customers expressing excitement and interest in the Futureverse movement.
  • Conversion: It is too early to measure the campaign’s conversion rate, as it is a long-term project.

Dialog’s Chief Executive Officer, Supun Weerasinghe, commented on the campaign’s success:

“We are thrilled with the response we have received for Futureverse. It is a testament to our commitment to providing our customers with the latest technology and innovative solutions that enhance their lives.”

Dialog Futureverse

What Could Dialog Learn From Other Campaigns in the Metaverse?

Dialog’s Futureverse campaign has been a resounding success.

The campaign’s innovative approach to creating a fully immersive Metaverse has generated significant interest and excitement from customers and the media.

With the world moving towards virtual experiences, Dialog’s Futureverse campaign has placed the company at the forefront of providing innovative solutions to its customers.

However, Dialog could learn more from other VRJAM and Tomato Galaxy campaigns.

These brands also launch their campaigns in the Metaverse using VR to reach a broader audience and give an immersive experience to each user.

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