HomeCirque Du Soleil CGO: Reveling in the Extraordinary with a New Brand Campaign

Cirque Du Soleil CGO: Reveling in the Extraordinary with a New Brand Campaign

The brand new campaign of Cirque du Soleil helps to reinforce its brand’s identity through visual messaging.

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Vie
Updated: May 9, 2023

Cirque Du Soleil CGO, the creative arm of the iconic entertainment company Cirque du Soleil, launched an extraordinary new campaign to tell a new story about the brand.

The campaign is centered around celebrating the great, something that Cirque du Soleil has always been known for. 

The Campaign–to Promote the Brand to a Wider Audience and Share Brand Awareness

The new brand campaign launched by Cirque du Soleil CGO aims to highlight the extraordinary and innovative aspects of the brand.

The campaign features a new tagline, “Discover the Extraordinary,” and a visually stunning promotional video showcasing some breathtaking performances that Cirque du Soleil is known for.

The campaign’s purpose is to promote the brand to a broader audience and reinforce its position as a leader in the entertainment industry.

The campaign was a collaborative effort between Cirque du Soleil CGO and Sid Lee, a creative agency based in Canada. The objectives of the campaign were to:

  • Increase brand awareness and recognition globally
  • Attract a younger and more diverse audience
  • Reinforce the brand’s position as a leader in the entertainment industry

Various media channels, including TV, social media, and online advertising support the campaign launch. Multiple promotional materials supported it, including posters, billboards, and flyers.

 Cirque du Soleil

How Does This Differ From Other Campaigns the Company Has Done in the Past?

The new brand campaign launched by Cirque du Soleil CGO “Extraordinary” differs from previous campaigns in several ways.

Firstly, the campaign focused more on promoting the brand’s unique and innovative aspects than individual shows or performances.

It helped to differentiate the brand from competitors and strengthen its position as one of the leaders in the entertainment industry.

Secondly, the campaign was launched across various media channels, including TV, social media, and online advertising. It helped to reach a broader and more diverse audience, which was a vital objective of the campaign.

Using promotional materials, such as posters and billboards, also helped reinforce the message and generate excitement around the brand.

Finally, the messaging and visuals of the campaign were consistent across all channels, which helped to reinforce the brand’s identity and message.

It contrasts previous campaigns, which may have focused more on promoting individual shows or performances than the brand.

Check out Cirque du Soleil introducing Extraordinary

How Did the Campaign Perform?

The new brand campaign launched by Cirque du Soleil CGO was a huge success.

The company reported a significant global increase in brand awareness and recognition, particularly among younger and more diverse audiences.

The promotional video has many views on social media, generating significant buzz and excitement around the brand.

According to marketing analysis, the campaign was successful for the following reasons:

  • The campaign focus on promoting the brand’s unique and innovative aspects, which helped to differentiate it from competitors.
  • The visuals and messaging of the campaign were consistent across all channels telling a new story, which helped to reinforce the brand’s identity and message.
  • Various media channels support the campaign launch, which helped to reach a broader and more diverse audience.
  • Multiple promotional materials supports the campaign, which helped reinforce the message and generate excitement around the brand.

What Could Cirque du Soleil Cgo Learn From Other Campaigns in the Metaverse?

Cirque du Soleil’s ‘Extraordinary’ campaign significantly promoted the company’s new brand message and engaged audiences worldwide.

The campaign communicated the company’s goals and values through compelling storytelling, innovative visuals, and immersive experiences. 

However, Cirque du Soleil Cgo could learn from JCDecaux Transport.

The brand collaborated with local Hong Kong brands to launch a carnival in the Metaverse.

It replicates the real-world carnival allowing users to interact with different brands.

It has the same goal as Cirque du Soleil to reach a wider audience and create a unique consumer experience and brand engagement.

If Cirque du Soleil could have entered Metaverse, it will add more excitement and reached a broader younger demographic.

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