HomeAdidas NFT Collections With Bored Apes, Gmoney & Punks Comics Into Metaverse

Adidas NFT Collections With Bored Apes, Gmoney & Punks Comics Into Metaverse

Adidas collaboration with Bored Ape, Gmoney and Punks Comics demonstrated how brands can sell NFTs like a storm in the Metaverse without involving any physical products.

Vie
Updated: January 29, 2023

Adidas the Bored Ape Yacht, Punks Comics, digital artist, and crypto investor Gmoney, collaborated and launched the “Into the Metaverse.”

The campaign sold 29,620 NFTs (non-fungible tokens) and generated more than $22 million from an afternoon of sales.

The campaign marked a significant shift for the brand, as it did not involve the sale of physical products.

Instead, the campaign focused on selling digital assets such as online gear and token membership to an exclusive fan club connected to special merchandise drops.

The Campaign– Into the Metaverse Campaign

The “Into the Metaverse” was a joint effort with Adidas, Bored Ape Yacht Club, and digital artist Gmoney and Punks Comics as their guide in creating NFTs.

Adidas also partnered with Coinbase wallet to secure their digital assets.

The Bored Ape Yacht Club, in particular, played a crucial role in the campaign, as it was already established in the NFT community and had 10,000 NFT ape avatars available for purchase.

Members of the club include Eminem, Jimmy Fallon, Steph Curry, and Snoop Dogg.

The campaign was inspired by Elon Musk’s tweet announcing that Tesla will accept Bitcoin as payment. It challenges Adidas on its move to understand crypto and blockchain better and join the movement popping in the Metaverse.

Adidas then formed an internal task force with Gmoney, Punks Comics, and Bored Ape to launch “Into The Metaverse” Originals NFT collections.

The purpose of “Into the Metaverse” is to introduce the brand to the world of NFTs and the Metaverse.

The Metaverse is the collection of virtual worlds that developers hope will lead to Web3, the internet’s third iteration, which aims to reshape the internet into a more collaborative space to transform the world.

By partnering with established brands like Bored Ape, Adidas aimed to position itself as a forerunner in Web3 and encourage members to shape products and experiences for its wider metaverse community.

Goals and Performance of Campaign

The “Into the Metaverse” campaign was a massive success, selling 29,620 NFTs and generating more than $22 million from an afternoon of sales.

The NFT community received the campaign well, with Gmoney praising Adidas for working closely with the NFT community and listening to their thoughts at an early stage.

The campaign also marked a significant shift for the brand, as it did not involve the sale of physical products and focused on digital assets and the Metaverse.

This campaign differs from other campaigns that Adidas and its partners have done in several ways. Firstly, it marked a significant shift for the brand, as it did not involve the sale of physical products.

Instead, the campaign focused on selling digital assets such as online gear and token membership to an exclusive fan club connected to special merchandise drops.

Additionally, the campaign aimed to introduce the brand to the world of NFTs and the Metaverse, a new area for the brand to market and advertise.

What Could Adidas Learn From Other Campaigns in the Metaverse?

Adidas partnering with Bored Ape, a famous NFT brand in the Metaverse, was an excellent idea and had excellent guidance and collaborators from Gmoney and Punk Comics, making their campaign well accepted by the NFT community.

However, as a clothing brand, Adidas could learn more from Nike’s marketing strategy and campaigns in the Metaverse, wherein they engage and build a community for their brand loyalist and new-generation customers aside from launching NFTs.

Additionally, they could look at how other brands have navigated the technical and legal challenges of the Metaverse and NFTs and incorporate those lessons into their future campaigns.

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