Home15 Best AI Tools for Social Media December 2023

15 Best AI Tools for Social Media December 2023

Enhance your social media strategy with the top AI tools we recommend for 2023. Automate, analyze, and optimize for better results.

Updated: December 17, 2023
Best AI Social Media Tools

In the era of social media dominance, businesses and individuals constantly seek the best AI tools for social media. It is to help them optimize their presence and engagement on popular platforms.

The rapid advancements in artificial intelligence (AI) have paved the way for a new breed of tools designed to enhance social media strategies. 

These AI-powered tools offer a range of functionalities, from scheduling to community management to content creation and influencer identification.

By utilizing the power of AI, users can streamline their social media efforts, improve engagement, and gain valuable insights into audience behavior.

This article will explore some of the best AI tools available for social media, highlighting their key features and benefits.

15 Best AI Tools for Social Media in 2023

Here are our top AI tools for social media we recommend:

1. Hubspot


HubSpot is a comprehensive suite of solutions designed to revolutionize your social media management and elevate your brand’s online presence. 

It offers numerous benefits by simplifying content creation and automatically generating engaging social media posts.

By analyzing the metadata of provided links, the tool creates post copy that can be further customized to fit your brand’s voice and style. 

Among the critical features of HubSpot is the ability to seamlessly publish content across multiple platforms, including LinkedIn, Facebook, Instagram, and Twitter.

Linking your social media accounts to your blog allows you to automatically share content as it’s published, ensuring consistent and timely updates for your audience.

HubSpot offers various pricing plans depending on your specific needs and the number of users. The Starter pack begins at $20 per month and includes the Marketing Hub functions and the free features of HubSpot’s CRM.

HubSpot provides an all-in-one solution for managing and optimizing your social media strategy.

With its AI-powered content generation, seamless publishing capabilities, and affordable pricing, HubSpot empowers users to enhance their social media presence and drive meaningful engagement.

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2. Flick


Flick is a powerful marketing tool designed to accelerate and optimize your social media content creation process.

By leveraging its AI-driven capabilities, you can benefit by saving valuable time and effort in coming up with fresh content ideas and writing on-brand captions.

The tool helps you maintain consistency and coherence in your social media strategy, ensuring your posts align with your unique voice and resonate with your target audience.

Flick’s main features include the Content Planner, where you can organize and refine your ideas, and the AI social media marketing assistant, which generates endless content ideas tailored to your specific niche.

With Flick, you can create highly personal and on-brand captions ten times faster than before, giving you a competitive edge in the fast-paced world of social media.

In terms of pricing, Flick offers flexible plans to suit different needs. With a free trial available for seven days, you can experience the power of Flick firsthand.

The Solo plan starts at just £11 per month, the Pro plan is priced at £24 per month, and the Agency plan, catering to larger teams, is available for £55 per month.

Flick is a game-changer for social media marketers and influencers. Its AI-driven capabilities enable users to generate original content ideas and craft engaging captions quickly and effortlessly.

With its user-friendly interface and affordable pricing plans, Flick is a must-have tool for anyone looking to elevate their social media strategy and drive meaningful engagement with their audience. 

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3. Copy.ai


Copy.ai is a revolutionary AI-powered tool that simplifies and enhances your copywriting process. 

It offers tremendous benefits to users seeking to optimize their writing productivity.

By utilizing the power of artificial intelligence, Copy.ai assists users in generating high-quality copy for various platforms, including social media.

One of the standout features of Copy.ai is its ability to generate multiple options for the same campaign or topic.

It allows users to explore different creative angles and choose the copy that resonates best with their target audience.

Copy.ai’s rewrite with keyword function is a game-changer for search engine optimization, helping users optimize their content to generate traffic and improve discoverability.

Copy.ai offers different pricing plans to suit various needs. The Pro plans start at $49 monthly, providing access to powerful features and extensive usage limits. 

Copy.ai is a must-have tool for anyone seeking to enhance their writing capabilities and improve their social media presence.

Its AI-powered features empower users to create compelling and engaging copy easily.

With its competitive pricing and user-friendly interface, Copy.ai is valuable for marketers and content creators looking to unleash their writing potential and achieve remarkable results in their social media campaigns.

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4. Lately


Lately is a cutting-edge service that harnesses the power of artificial intelligence to revolutionize your social media management.

It offers many benefits by automatically transforming long-form content, such as blogs or podcasts, into engaging social media posts.

By leveraging AI algorithms, Lately extracts key insights and creates attention-grabbing snippets, saving users considerable time and effort.

One of the standout features of Lately is its ability to optimize social media performance through data-driven analytics.

By analyzing the performance of your posts and monitoring audience engagement, Lately, AI provides valuable insights to help you refine your social media strategy and maximize the impact of your content.

Lately offers different pricing plans to cater to various user needs. The plans start at $99 monthly, with options for individuals and businesses. It allows users to select the most suitable package based on their requirements and budget.

Lately provided an innovative and efficient solution for social media management.

By leveraging AI technology, Lately simplifies content creation, offers data-driven insights, and streamlines the publishing process.

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5. Emplifi


Emplifi is a comprehensive service that leverages the power of artificial intelligence to supercharge your social media presence. 

It offers benefits for users seeking to enhance their social media strategy. It enables users to automate various aspects of their social media management, saving time and resources.

By harnessing AI algorithms, Emplifi can intelligently schedule posts, monitor audience engagement, and analyze sentiment to optimize content delivery and maximize impact.

One of the standout features of Emplifi is its advanced analytics capabilities.

The service provides in-depth insights into social media performance. It enables users to measure the success of their campaigns, track key metrics, and identify areas for improvement.

With access to real-time data and comprehensive reporting, users can make data-driven decisions to refine their social media strategy.

Pricing for Emplifi is tailored to meet the diverse needs of users. The service offers different monthly plans, starting at $240, with 10-20 profiles to link and five users.

Emplifi provides an exceptional solution for optimizing your social media strategy.

With intelligent automation, advanced analytics, and seamless integration, Emplifi AI empowers users to elevate their social media presence and achieve tangible results.

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6. ContentStudio


ContentStudio is an exceptional service that empowers users to optimize their social media strategy through intelligent content management. 

It can benefit users seeking to enhance their social media presence and streamline their content creation process.

The service combines powerful features and intuitive functionality to help users curate, create, and schedule engaging content across multiple social media platforms.

One of the key advantages of ContentStudio is its content discovery and curation capabilities.

The service utilizes AI algorithms to scan the web, identifying relevant and trending content that aligns with your target audience.

It enables users to discover and share high-quality content effortlessly, establishing their authority and driving meaningful engagement.

Pricing for ContentStudio is available through various subscription plans, catering to different user requirements and business sizes. The starter plan starts at $25 monthly and $49 for pro.

ContentStudio is a game-changing platform for optimizing your social media strategy.

By leveraging AI-driven content discovery, curation, and creation, ContentStudio empowers users to stay ahead of the competition and deliver captivating content to their target audience.

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7. Cortex


Cortex is an innovative service that harnesses the capabilities of artificial intelligence to revolutionize your social media marketing efforts. 

It offers many benefits for users seeking to enhance their social media presence and drive meaningful results. It enables users to leverage AI-driven algorithms to optimize their content strategy and engagement.

By analyzing vast amounts of data, Cortex can identify trends and target audience preferences and suggest personalized content recommendations, ensuring that your social media efforts resonate with your target audience.

One of the standout features of Cortex is its advanced content creation capabilities.

The service employs natural language processing and machine learning to generate compelling and engaging social media content.

Whether crafting captivating captions, writing persuasive ad copy, or generating blog post ideas, Cortex AI empowers users with the tools to create high-quality content that drives engagement and conversions.

Pricing for Cortex varies based on the selected plan and the scope of features required.

The service offers flexible pricing options, ensuring users can choose a plan that aligns with their needs and budget. The pricing is given upon users’ request.

Cortex delivers a powerful solution for maximizing your social media performance through the power of AI.

With its advanced algorithms, content creation capabilities, and robust analytics, Cortex AI empowers users to optimize their strategies, engage their audience, and drive tangible results.

Whether you’re a small business owner, a digital marketer, or a social media enthusiast, Cortex AI is a valuable tool that takes your social media game to the next level.

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8. Heyday by Hootsuite

Heyday by Hootsuite

Heyday by Hootsuite is a powerful AI-driven service designed to enhance customer engagement on social media platforms.

It can benefit users seeking to optimize social media interactions and provide superior customer support.

It enables users to effectively engage with their audience, build stronger relationships, and drive customer satisfaction.

By leveraging AI technologies, Heyday empowers businesses to provide personalized and prompt responses to customer inquiries, creating a seamless and delightful customer experience.

One of the standout features of Heyday is its AI chatbot functionality. It utilizes natural language processing and machine learning algorithms to understand customer queries and deliver accurate and contextually relevant responses.

It allows businesses to automate customer interactions, handle high volumes of inquiries, and provide round-the-clock support, ultimately saving time and resources.

Heyday by Hootsuite’s price is $1000 monthly, with unlimited seats and more robust features. The price may be high compared to other tools, but their conversational AI can sell even when you are asleep.

Heyday by Hootsuite is a game-changer for businesses looking to elevate their customer engagement on social platforms.

With its AI chatbot functionality and social media listening capabilities, the service enables enterprises to deliver personalized and timely customer interactions, increasing customer satisfaction and loyalty. 

9. Wordstream


Wordstream is a comprehensive service designed to optimize and streamline social media advertising campaigns developed by LocaliQ. 

It can benefit users seeking to maximize the effectiveness of their social media advertising efforts.

The service empowers users to enhance campaign performance, improve ad targeting, and drive better results.

By leveraging AI technologies, Wordstream provides valuable insights and automates time-consuming tasks, allowing users to focus on strategic decision-making.

One of the standout features of Wordstream is its AI-powered optimization. The service analyzes campaign data, identifies patterns, and makes data-driven recommendations to improve ad performance.

From suggesting keyword adjustments to optimizing bidding strategies, Wordstream helps users achieve higher click-through rates, lower costs, and increased conversions.

Pricing for Wordstream is tailored to the specific needs and budgets of businesses.

The service offers different pricing plans to accommodate businesses of all sizes, providing flexibility and scalability. To get the pricing plan, users must request a quote.

Wordstream is a must-have solution for businesses looking to supercharge their social media advertising campaigns.

With AI-powered optimization and advanced audience targeting features, the service enables users to maximize their advertising ROI and drive meaningful results. 

10. Linkfluence


Linkfluence is a cutting-edge service that harnesses the power of AI to provide valuable insights and analysis for social media intelligence acquired by Meltwater. 

It can benefit users seeking to gain a competitive edge in social media.

The service allows users to monitor and analyze social media conversations in real time, uncovering valuable insights about brand perception, customer sentiment, and industry trends.

By leveraging AI technologies, Linkfluence AI Social Media Tools provide users with a deep understanding of their target audience and help them make informed marketing strategies.

One of the standout features of Linkfluence is its advanced sentiment analysis.

The service utilizes AI algorithms to accurately analyze social media content and determine its sentiment, whether positive, negative, or neutral.

This feature allows users to gauge public opinion about their brand or products, enabling them to address customer concerns, manage reputation, and identify opportunities for improvement.

Pricing for Linkfluence is available upon request, as it depends on businesses’ specific needs and requirements.

The service offers customized solutions tailored to the scale and objectives of each organization, ensuring flexibility and value for money.

Linkfluence is a game-changer for businesses seeking to unlock the power of social intelligence.

With its advanced sentiment analysis, social media listening capabilities, and AI-driven insights, the service empowers users to make data-informed decisions, enhance brand reputation, and stay ahead of the competition.

11. HelloWoofy


HelloWoofy is a powerful AI-driven social media management platform designed to streamline and automate your marketing efforts.

With a range of innovative features and a user-friendly interface, HelloWoofy makes it easier for businesses to manage their social media presence effectively.

If you are seeking a convenient and efficient solution for your social media marketing needs, HelloWoofy offers significant benefits.

By leveraging AI technology, it simplifies the process of content creation and management. Its autocomplete feature suggests ideas and generates engaging content for blog posts and social media updates, saving users time and effort.

HelloWoofy’s innovative scheduling feature allows users to plan and schedule social media posts across major platforms.

Whether Twitter, Facebook, Instagram, or TikTok, HelloWoofy ensures timely and consistent posting, maximizing reach and audience engagement.

Another standout feature is the platform’s ability to transcribe words from graphics into social media posts.

This feature eliminates the hassle of manually typing text from images, making incorporating visuals seamlessly into social media campaigns easier.

As for pricing, HelloWoofy offers flexible subscription plans tailored to different business needs. The pricing starts at $99 per year as their great deal.

HelloWoofy is a comprehensive AI social media toolset that empowers businesses to automate and optimize their marketing efforts.

With its advanced features, including content autocompletes, smart scheduling, graphics-to-text transcription, and more, HelloWoofy simplifies social media management and enhances engagement.

12. Buffer

Buffer AI

Buffer is a social media management focusing on user-friendly features and constant innovation.

It offers various benefits. Firstly, it simplifies social media management, making it accessible to businesses of all sizes.

Its user-friendly interface allows users to schedule posts effortlessly across different platforms, ensuring a consistent online presence. It is crucial for building brand identity and engaging with audiences effectively.

One of the standout features of Buffer is its analytics capabilities. Users can track post performance, audience engagement, and growth trends.

This data-driven approach empowers entrepreneurs to refine their strategies for better results.

Pricing for Buffer varies based on the plan chosen, making it adaptable to different budgets. The essential plan starts at $6 for one channel.

Buffer is a game-changer for entrepreneurs looking to streamline their social media efforts.

Its history of reliability and a wide array of features make it a versatile tool that empowers users to conquer the digital landscape effectively and efficiently.

13. Hootsuite

Hootsuite AI

Hootsuite has long been a trusted name in social media management.

This robust tool is a social media automation powerhouse, allowing you to schedule posts and keep a watchful eye on your competitors’ activities.

Hootsuite streamlines content repurposing, saving you the effort of creating each piece from scratch.

Its ability to bulk schedule up to 350 posts at once is a boon for larger businesses, saving precious time.

The Inbox Features, complete with saved replies, ensures swift customer engagement, preventing any message from slipping through the cracks.

It also includes automatic social media posting, insightful social media reports, real-time notifications of mentions and retweets.

It seamlessly integrates with over 35 apps, including popular platforms like Instagram, Facebook, LinkedIn, Twitter, and Google+.

Hootsuite pricing is flexible, catering to a range of users. The Professional plan starts at $99 monthly for one use with ten social media accounts linked.

Hootsuite is the go-to AI tool for social media management. Its rich history and wealth of features empower users to handle their social media presence efficiently.

Whether you’re a solo entrepreneur or part of a large team, Hootsuite’s versatile plans ensure you can take your social media game to the next level.

14. Audiense.ai


Audiense is a robust AI-powered platform designed to revolutionize your approach to audience engagement.

This innovative tool goes beyond conventional marketing, emphasizing profound audience insights and cutting-edge marketing functionalities to deliver personalized and captivating interactions.

For marketers seeking a competitive edge in the social media arena, Audiense is a game-changer.

It offers a comprehensive solution for understanding consumer behavior, managing brand reputation, and executing successful marketing campaigns.

The platform’s emphasis on profound audience insights ensures that interactions are personalized and strategically aligned with audience preferences.

Audiense’s diverse capabilities span audience intelligence, Twitter marketing functionalities, and social media monitoring and analytics.

It empowers marketers with essential information and resources, enabling them to engage with their specific audience meaningfully.

The platform’s versatility makes it an invaluable asset for success in social media.

Regarding pricing, it typically offers a range of plans to cater to diverse user needs.

You can browse and visit their website for a free Twitter Marketing and Audience Intelligence trial.

Audience intelligence starts at £1199 and £39 monthly for Twitter Marketing.

Audiense is the go-to solution for marketers aiming to elevate their social media strategies.

Whether you’re into audience intelligence or executing dynamic marketing campaigns, Audiense provides the essential toolkit for navigating and succeeding in the complex landscape of social media.

15. Synthesia.io

Synthesia AI

Synthesia.io is a groundbreaking AI-driven tool revolutionizing video content creation, especially for those with limited resources.

This online platform swiftly transforms text into compelling videos, catering to a diverse audience with over 140 AI avatars available in over 120 languages.

It has continuously evolved to empower individuals and businesses in crafting professional-grade videos.

Its journey commenced with a mission to bridge the gap between high-quality video content creation and accessibility for all.

This tool also has a cost-effective and efficient means of producing engaging video content.

Social media managers, in particular, benefit from its capabilities to swiftly generate eye-catching videos tailored to captivate and resonate with their target audience.

Synthesia encompasses an extensive library of AI avatars, multilingual support, and the ability to swiftly transform text into visually engaging videos.

These features enable users to swiftly create captivating video content without extensive resources or technical expertise.

Synthesia offers flexible pricing plans, ensuring accessibility for various user needs.

Pricing structures include options ranging from a free trial with limited features to premium plans offering increased functionality and customization options.

The starter plan is $22 monthly with 120 minutes of video/year.

Synthesia is an invaluable ally for social media professionals seeking to elevate their content strategy.

Its seamless text-to-video conversion, diverse avatar options, and multilingual support offer a game-changing approach to creating captivating and resonant video content, even with constrained budgets and resources.

What Are AI Tools for Social Media?

AI tools for social media refer to software applications or platforms that harness artificial intelligence (AI) technologies to enhance various aspects of social media marketing and management.

These tools leverage advanced algorithms, machine learning, natural language processing, and data analytics to automate tasks, optimize strategies, and extract valuable insights from social media data.

These tools can assist businesses and marketers in streamlining their social media activities, gaining a competitive edge, and maximizing their impact on popular platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube.

AI tools for social media offer a range of functionalities that help users create, curate, schedule, and analyze content, engage with their audience, and drive meaningful results.

One of the aspects of AI tools is their ability to automate various tasks.

They can generate content ideas, write compelling copy, suggest optimal posting times, and automate the scheduling and publishing of posts across multiple social media channels.

AI tools can monitor social media conversations in real-time, identify trends and sentiment analysis, and provide actionable insights to inform marketing strategies.

Furthermore, AI tools for social media often incorporate chatbot capabilities, allowing businesses to automate customer interactions, answer frequently asked questions, and provide personalized responses.

It enables efficient and timely customer support while freeing human resources for more complex queries and customized engagements.

How Can AI Tools Benefit Social Media Marketing?

AI tools bring numerous benefits to social media marketing, revolutionizing how businesses engage with their audience and optimize their strategies. Here are some key ways AI tools can benefit social media marketing:

Automation and Efficiency

AI tools automate repetitive tasks such as content scheduling, posting, and monitoring.

It saves time and effort, allowing marketers to focus on strategy and creative aspects of their campaigns. Automation ensures consistent content delivery and timely responses to customer inquiries, enhancing efficiency.

Content Creation and Optimization

AI-powered tools can generate compelling and relevant content ideas, headlines, and captions.

They can also optimize content by analyzing performance metrics and user feedback, providing insights on improving engagement and reach. It helps businesses create more effective and tailored content for their target audience.

Personalization and Audience Insights

AI tools analyze vast amounts of data to gain deep insights into audience preferences, behaviors, and interests. It lets businesses personalize their messaging, offers, and campaigns, increasing engagement and conversions.

AI tools help identify trends, sentiment analysis, and influencers, allowing marketers to target the right audience precisely.

Social Listening and Reputation Management

AI tools monitor social media platforms in real-time, tracking brand mentions, customer feedback, and industry conversations.

It enables businesses to respond to customer inquiries proactively, address concerns, and manage their online reputation effectively. Social listening helps identify emerging trends and customer sentiment, informing marketing strategies.

Chatbot Support and Customer Service

AI-powered chatbots provide instant and personalized responses to customer inquiries, improving customer service and support.

Chatbots can handle common queries, offer product recommendations, and guide users through buying. This 24/7 availability enhances customer satisfaction and reduces response time.

Data Analytics and Performance Measurement

AI tools analyze social media data to provide in-depth analytics and performance metrics.

Marketers can track key metrics such as engagement, click-through, and conversions. These insights help refine social media strategies, optimize campaigns, and allocate resources effectively.

Are AI Tools for Social Media Suitable for All Businesses?

AI tools for social media can benefit a wide range of businesses, but their suitability depends on various factors. While AI tools offer numerous advantages, it’s essential to consider the following aspects to determine if they are suitable for a particular business:

Scale and Resources

AI tools often require a particular scale and level of resources to be effectively implemented. Smaller businesses with limited budgets and manpower may find adopting and utilizing AI tools to their full potential challenging.

Evaluating whether the investment in AI tools aligns with the business’s current scale and available resources is crucial.

Goals and Objectives

Businesses should align their goals and objectives with the capabilities and features of AI tools. Different AI tools specialize in various areas, such as content creation, social listening, analytics, or customer service.

Therefore, assessing if the AI tool’s functionalities directly contribute to achieving the business’s specific social media marketing goals is essential.

Industry and Target Audience

The relevance of AI tools may vary across different industries and target audiences.

Some industries may benefit more from AI-powered social listening tools to monitor conversations and sentiment, while others may prioritize AI tools that optimize content creation or provide personalized recommendations.

Understanding the industry dynamics and audience preferences can help determine the suitability of AI tools.

Data Availability and Quality

AI tools heavily rely on data to generate insights and make accurate predictions. Businesses need to assess whether they have sufficient and reliable data for AI tools to analyze.

If the company needs to have essential data or struggles with data quality issues, the effectiveness of AI tools may be limited.

Adaptability and Learning Curve

Implementing AI tools requires a certain level of adaptability and a learning curve. Businesses should consider whether they are willing and able to adapt their workflows, processes, and strategies to incorporate AI tools effectively.

Training and support resources may also be necessary to ensure the team can leverage the AI tools efficiently.

Can AI Tools Replace Human Social Media Management?

AI tools have advanced significantly in recent years and have become increasingly capable of automating various social media management tasks. However, it is essential to recognize that AI tools can only partially replace human social media management. Here’s why:

Human Creativity and Judgment

Social media management involves strategic decision-making, content creation, and engagement with the audience.

These tasks require human creativity, judgment, and understanding of the brand’s voice and values. While AI tools can assist in content generation and scheduling, they may need more intuitive and creative-thinking humans to bring.

Emotional Intelligence and Empathy

Social media is a platform where emotions and sentiments play a significant role. Humans possess emotional intelligence and empathy, enabling them to understand and respond to the nuances of customer interactions, complaints, and feedback.

AI tools may struggle to accurately interpret and respond to complex emotional cues, leading to potential misunderstandings or inappropriate responses.

Adaptability to Real-Time Changes

Social media platforms and trends evolve rapidly, requiring quick adaptation and response. Human social media managers can stay updated with the latest trends, monitor real-time conversations, and adjust strategies accordingly.

Although capable of analyzing data and trends, AI tools may possess different agility and adaptability to handle sudden changes or crises effectively.

Relationship Building and Brand Reputation

Building and maintaining relationships with customers and influencers is crucial in social media management. Humans can establish personal connections, engage in meaningful conversations, and build trust with the audience.

While AI tools can automate certain aspects of engagement, they may need more personal touch and genuine interaction that humans can provide.

Ethical and Legal Considerations

Social media management involves ethical and legal considerations, such as privacy regulations, brand guidelines, and community standards.

Human social media managers can exercise discretion, judgment, and ethical decision-making when handling sensitive issues.

AI tools may struggle to navigate complex ethical dilemmas, potentially leading to reputational damage or legal repercussions.

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